Technical Digital Analyst (GA4 & GTM)

• Experience in SEM campaign management and optimization.
• Advanced knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience in web tagging implementation, Data Layer, debugging, and data validation.
• Knowledge of conversion tracking and advertising pixels in Google Ads, Meta Ads, Microsoft Ads, and other platforms.
• Experience with data analysis and visualization tools.
• Knowledge of consent management (CMP), cookies, and digital privacy.
• Analytical skills and results orientation.
• Communication and client management skills.
• Knowledge of digital attribution and advanced measurement.
• Google Analytics, Google Ads, or similar certifications.

In addition, by joining Grupo Hotusa, you will enjoy the following benefits:

50% discount at our upscale hotels: You can benefit from discounts of up to 50% at all our magnificent 4*/5* hotels around the world and up to 20% for your family members.

• The Power Business School training: 100% free and unlimited access to all training programs (MBA, digital, office software, Skills, etc.) provided by our partner The Power Business School, the number 1 online business school on the market, taught by the industry's leading active professionals.
• Language Training: You will have access to our language training, both in-person and online.
• Access to our Employee Club: where you can benefit from different types of discounts and advantages of all kinds (leisure, technology, sports, fashion, etc.)
• Enjoy free hotel nights: with the Grupo Hotusa Referral Program, we reward recommendations that lead to hires. If you refer someone and we hire them, you receive free hotel nights.

We are looking for a Digital Trafficker with advanced knowledge in web analytics and digital measurement to manage client accounts and execute traffic acquisition strategies aimed at maximizing visibility, user acquisition, and conversion for websites in the tourism and hotel sector.

The selected person will combine the management and optimization of digital campaigns with the technical implementation of measurement systems, ensuring the correct collection, analysis, and interpretation of data for decision-making.

• Develop trusting, long-term relationships with assigned accounts.
• Maintain a strategic vision for each client to identify opportunities for improvement and growth.
• Present results, recommendations, and proposals aimed at optimizing digital performance.
• Design, execute, and optimize digital advertising campaigns on platforms such as Google Ads, Microsoft Ads, Meta Ads, and other traffic acquisition tools.
• Monitor campaign performance to maximize investment efficiency and return (ROI).
• Manage the correct configuration of conversion tracking and advertising pixels.
• Configure, maintain, and optimize Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations.
• Design, activate, and validate tags, events, and triggers via GTM.
• Guarantee the quality and reliability of the data collected in GA4.
• Collaborate with technical teams in the definition and implementation of Data Layers.
• Implement and maintain measurement systems for marketing, analytics, and digital advertising tools.
• Manage pixels and tracking systems for platforms such as Google Ads, Microsoft Ads, Meta Ads, and TikTok Ads.
• Detect and resolve incidents related to measurement and tracking.
• Analyze traffic, navigation, conversion, and digital performance data to identify opportunities for improvement.
• Prepare periodic reports on campaigns, web performance, and business results.
• Propose corrective actions and recommendations based on data.
• Perform debugging, validations, and implementation audits to ensure correct measurement.
• Collaborate in the execution of the roadmap established by the Traffic Acquisition Manager.
• Participate in continuous improvement projects aimed at digital channel growth and results optimization.