Product Manager

What would we like to see on your CV?

• Degree in Business Administration, Marketing, Advertising, Communications, or a related field.
• Understanding and knowledge of the Higher Education market (both Spanish and international).
• Minimum English level of B1.

You would be a good fit if you consider yourself a person with...

• Analytical and decision-making skills based on data.
• Organizational and planning skills to manage multiple projects simultaneously.
• Ability to communicate effectively at all hierarchical levels.
• Ability to manage pressure and prioritize based on business needs.
• Teamwork skills and the ability to collaborate with all departments within the organization.

What do we offer?

• Stable contract: Permanent and full-time.
• Exclusive discounts and promotions for our employees (masters and postgraduates, publishing imprints, collectibles, Casa del Libro...).
• An attractive social benefits package through the flexible remuneration plan that includes: transport card, restaurant card, nursery voucher, medical insurance, etc.

At Grupo Planeta, we are looking to hire a Product Manager for EAE Business School Madrid, which belongs to the Planeta Formación y Universidades division.

What will your day-to-day look like?

• Analyze and optimize the academic offering to ensure that programs adapt to market demands.
• Monitor and optimize campaign results for the assigned product portfolio.
• Collaborate on product design: strategy, target, value proposition, communication channels, value proposition, launch strategy, and KPI tracking.
• Commercial product development: sales materials, sales pitches, websites, specific event actions, masterclasses, etc.
• Define and parameterize digital campaigns for the assigned portfolio based on set objectives, working closely with the digital marketing team on copy, creatives, segmentation, etc.
• Define success metrics: review and analyze results to ensure they meet business objectives, working with the admissions and business planning team on the forecast—objectives of the programs—to achieve these goals.
• Evaluate business opportunities by proposing ideas for new products or changes to existing ones.
• Analyze and deepen knowledge of the sector and the competitive market, including trends.
• Collaborate on defining and executing the Marketing Plan.
• Work cross-functionally with the Digital, Academic, and Admissions teams to ensure the success of the product portfolio.