Global Head of Creator & Community

Does this sound interesting? We will tell you which profile we are looking for🕵️‍♀️:

• Extensive experience in creator and influencer marketing, community, social, brand, or cultural communication, preferably in fashion, footwear, accessories, or premium lifestyle.

• International experience and knowledge of how creator and community ecosystems change between markets.

• Experience leading and developing teams.

• Good taste and cultural curiosity, combined with commercial thinking and fluency with data to make better decisions.

• Ability to build relationships and, at the same time, create organized systems and processes around them.

• Entrepreneurial spirit and the desire to build something that does not yet have a manual.

• And above all, excellent judgment: you know when something is culturally relevant and when it simply looks like influencer marketing.

• We are international! High level of English (essential)!!

At HOFF we have lived an extraordinary journey over the last 9 years, experiencing rapid growth in the world of sneakers. We redefine sneakers with a perfect balance between elegant design and limitless versatility. Our refined creativity, attention to detail, and distinctive mastery of color allow us to create sneakers that adapt to every transition in life. More than just an accessory, they are a statement of style that turns every step into a purposeful moment.

If you share our passion for creativity, design, and innovation, this is your place.

Ready to walk with us?👟

We are looking for a Head of Creator & Community to build and lead our global creator and community strategy, with reach across Europe, the United States, Asia, and Mexico, reporting directly to the CMO.

What will you do here?: 👇

• Global Creator & Community Strategy: Define and lead the global strategy, creating clear frameworks to work with different creator profiles, audiences, platforms, and markets, always with a 100% HOFF expression.

• Creator Ecosystem: Identify and build relationships with emerging creators, established talent, tastemakers, and cultural voices that fit the HOFF universe. Here, relevance comes before reach.

• Collaboration Management: Oversee organic relationships, product seeding, paid collaborations, product launches, and long-term ambassador programs, evolving the best creator relationships from collaborator to ambassador.

• Community Team Leadership: Lead and develop the team, define the global community approach, and ensure a consistent brand voice in every interaction. Community is not just customer service: it is a source of insights and culture.

• Organic Content Engine: Work with creators to generate authentic, native content for their audiences. Detect emerging formats and new voices, protecting each creator's style. We want them to interpret HOFF, not execute a script.

• Organic and Paid Connection: Collaborate with Performance Marketing to identify content, talent, and creative ideas with scaling potential, converting organic signals into better paid creativity.

• Global and Local: Find the balance between global consistency and the cultural relevance of each market, so that HOFF grows internationally without losing its point of view.

• Community around the Brand: Work with Brand, Social, PR, Retail, and local teams to turn stores, launches, and activations into meaningful moments for creators and the community.

• Building the Function: Shape the future department: team, structure, processes, partners, tools, measurement framework, and ways of working between markets.

📍 Location: Madrid (HQ office) or Alicante. If you work from Madrid, you will need to travel to our Alicante office regularly.