Head of Digital

We are looking for a Head of Digital to define, lead, and execute HOFF's overall digital strategy, driving business growth through E-commerce, Paid Media, CRM, and all performance-oriented digital channels, ensuring a seamless omnichannel experience, high conversion rates, and increased customer lifetime value (CLV), all aligned with the brand's positioning and objectives.

You will lead a multidisciplinary digital team and work closely with the Brand, Creative, and Retail teams to deliver a seamless omnichannel experience, aligned with our brand positioning and business goals.

What will you have to do once you're here?: 👇 👇

• Define and lead the overall digital strategy aligned with business and brand objectives.

• Lead the digital team (e-commerce, CRM, loyalty, and performance).

• Ensure brand consistency across all digital touchpoints and identify new growth opportunities.

• Lead the overall e-commerce strategy and operations, optimizing UX/UI, CRO, and customer experience.

• Oversee launches, commercial campaigns, and site performance.

• Coordinate with operations and customer care to ensure a premium end-to-end experience.

• Define and lead the full-funnel paid media and acquisition strategy.

• Manage agencies and platforms (Meta, Google, TikTok, etc.), optimizing ROI, ROAS, and CAC.

• Ensure proper budget allocation and maximize results.

• Design and implement the global CRM and loyalty strategy aimed at increasing CLV.

• Lead automation, segmentation, and personalization of customer journeys.

• Drive retention, repeat purchases, and omnichannel engagement.

• Define and monitor key KPIs (traffic, conversion, AOV, CAC, CLV, and ROI).

• Analyze data to identify growth and optimization opportunities.

• Prepare reports and actionable insights for management.

• Ensure an integrated experience between online and retail.

• Explore new technologies and digital channels to drive engagement and sales.

• Collaborate with Brand & Creative to ensure consistency and digital excellence.
  

• The HOFF Team is the true reflection of the brand, so they receive free product every season and generous discounts. 👟

• We like coming to the office and working together, but when we need it, we can work remotely. No need to fake being sick;) 💻

• Work hard. Play hard. We have a flexible schedule so you can focus on your goals and clear your mind. Plus, we leave the office at 2:00 PM on Fridays. 🕑

• We are an international brand with a forward-looking mindset. We have that"start-up vibe"where anything is possible.

📍Location: Alicante (Headquarters)

At HOFF we have lived an extraordinary journey over the last 9 years, experiencing rapid growth in the world of sneakers. We redefine sneakers with a perfect balance between elegant design and limitless versatility. Our refined creativity, attention to detail, and distinctive use of color allow us to create sneakers that adapt to every transition in life. More than just an accessory, they are a style statement that turns every step into a purposeful moment.

If you share our passion for creativity, design, and innovation, this is your place.

Ready to walk with us?👟

Our Brand Values:

Movement sparks movement. Change sparks change.

If you want different results, you have to think different. Make different. Walk different.

What's known is never enough.

We show up as we are.

Nothing happens by playing it safe

Does it sound interesting? This is the type of profile we are looking for 🕵️♀️

• +8 years of experience in Digital Marketing, E-commerce, Growth, or Performance. Minimum 2 years leading teams.

• Advanced knowledge of E-commerce platforms (Shopify, Salesforce Commerce Cloud, or similar). Solid experience with paid media, CRM, and marketing automation tools.

• Advanced proficiency in Google Analytics (GA4), BI tools, and data visualization.

• Demonstrated experience managing digital strategies for consumer brands (experience in fashion, lifestyle, or premium brands is a plus).

• Experience in global markets and scaling brands internationally.

Meaningful connections are built through respect.

We celebrate diversity and are committed to building teams that represent people with different backgrounds, perspectives, and skills. Employees are selected based on their qualifications, merit, and company needs.

If you liked what you just read about us, we'd love to meet you! 👋🏻

Buscamos un Head of Digital para definir, liderar y ejecutar la estrategia digital global de HOFF, impulsando el crecimiento del negocio a través del E-commerce, Paid media, CRM y todos los canales digitales orientados a performance, asegurando una experiencia omnicanal coherente, una alta conversión y el crecimiento del customer lifetime value (CLV), siempre alineado con el posicionamiento y objetivos de la marca.

Liderarás un equipo digital multidisciplinar y trabajarás estrechamente con los equipos de Brand, Creative y Retail para ofrecer una experiencia omnicanal fluida, alineada con el posicionamiento de nuestra marca y nuestros objetivos de negocio.

¿Qué tendrás que hacer cuando estés aquí?: 👇 👇

• Definir y liderar la estrategia digital global alineada con los objetivos de negocio y marca.

• Liderar el equipo digital (e-commerce, CRM, loyalty y performance).

• Garantizar consistencia de marca en todos los touchpoints digitales e identificar nuevas oportunidades de crecimiento.

• Liderar la estrategia y operaciones globales de e-commerce, optimizando UX/UI, CRO y customer experience.

• Supervisar lanzamientos, campañas comerciales y rendimiento del site.

• Coordinar con operaciones y customer care para asegurar una experiencia premium end-to-end.

• Definir y liderar la estrategia full-funnel de paid media y adquisición.

• Gestionar agencias y plataformas (Meta, Google, TikTok, etc.) optimizando ROI, ROAS y CAC.

• Asegurar la correcta asignación de inversión y maximización de resultados.

• Diseñar e implementar la estrategia global de CRM y loyalty orientada al incremento del CLV.

• Liderar automatización, segmentación y personalización de customer journeys.

• Impulsar retención, repetición de compra y engagement omnicanal.

• Definir y monitorizar KPIs clave (traffic, conversion, AOV, CAC, CLV y ROI).

• Analizar datos para identificar oportunidades de crecimiento y optimización.

• Elaborar reporting e insights accionables para Dirección.

• Garantizar una experiencia integrada entre online y retail.

• Explorar nuevas tecnologías y canales digitales para impulsar engagement y ventas.

• Colaborar con Brand & Creative para asegurar consistencia y excelencia digital.
  

• El HOFF Team es la viva imagen de la marca, por lo que recibenproducto gratiscada temporada y generosos descuentos. 👟

• Nos gusta venir a la oficina y trabajar juntos, pero cuando lo necesitamos pedimosremote. No hace falta que finjas estar enfermo;) 💻

• Work hard. Play hard. Tenemos un horario flexible para que puedas centrarte en tus metas y aclarar tu mente. Además, te echamos de la oficina los viernes a las 14:00. 🕑

• Somos una marca internacional con perspectiva hacia el éxito. Tenemos esa"star-up vibe"donde todo es posible

🌎Localización: Alicante (Headqueartes)

EnHOFFhemos vivido un viaje extraordinario durante los últimos 9 años, experimentando un rápido crecimiento en el mundo de las sneakers. Redefinimos las sneakers con un equilibrio perfecto entre diseño elegante y versatilidad sin límites. Nuestra creatividad refinada, atención al detalle y dominio distintivo del color nos permiten crear sneakers que se adaptan a cada transición de la vida. Más que un complemento, son una declaración de estilo que transforma cada paso en un momento con propósito.

Si compartes nuestra pasión por la creatividad, el diseño y la innovación, este es tu lugar.

¿Listo para caminar con nosotros?👟

Our Brand Values:

Movement sparks movement. Change sparks change.

If you want different results, you have to think different. Make different. Walk different.

What's known is never enough.

We show up as we are.

Nothing happens by playing it safe

¿Te parece interesante? Este es el tipo de perfil que estamos buscando 🕵️♀️

• +8 años de experiencia en Marketing Digital, E-commerce, Growth o Performance. Mínimo 2 años liderando equipos.

• Conocimiento avanzado de plataformas E-commerce (Shopify, Salesforce Commerce Cloud o similares). Experiencia sólida en herramientas de paid media, CRM y marketing automation.

• Manejo avanzado de Google Analytics (GA4), herramientas BI y visualización de datos.

• Experiencia demostrable en la gestión de estrategias digitales multicanal para marcas de consumo (se valorará experiencia en fashion, lifestyle o marcas premium).

• Experiencia en mercados globales y escalado de marcas a nivel internacional.

Meaningful connections are built through respect.

We celebrate diversity and are committed to building teams that represent people with different backgrounds, perspectives, and skills. Employees are selected based on their qualifications, merit, and company needs.

If you liked what you just read about us, we'd love to meet you! 👋🏻