Social Media Specialist

Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits... don't hesitate to apply!

Strategic mindset: understanding the business, knowing the marketing priorities, being able to align marketing projects with the bank's objectives, and knowing how to prioritize campaigns and content that generate the most value.

Knowledge and interest in different social networks, staying up-to-date with trends and opportunities.

Data-driven: ability to follow and analyse metrics (business performance, campaign performance, brand metrics etc.). Analytical mindset, transforming data into actionable information.

Clear and effective communication skills: you must be able to communicate effectively with both internal and external stakeholders (agencies, tribes, marketing team, leadership team, etc.), ensuring everyone is aligned with the strategy.

Knowledge of marketing, communication, and branding: you should have a sharp communication criteria, as well as knowledge of owned and paid media formats and opportunities to ensure maximum impact of each campaign based on business objectives and priorities.

Manages Complexity: you makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Strategic thinking, ability to detect opportunities. Creative thinking in search of differential and disruptive solutions.

Adaptability and flexibility: being able to respond to change.

Nimble Learning: you learn through experimentation when tackling new problems, using both successes and failures as learning fodder.

Proactivity, innovation and resolution.

Team player

Excellent oral and written English and Spanish skills. Ability to work on an international and matrix level.

Highly organized and detailed approach and execution.

We are looking for a talented and enthusiastic Social Media Specialist to join our Social Media Team of CoE Brand Experience.

The responsibility of this team is supporting the entire content and social media strategy and our way of working is passionate and honest.

As a Social Media Specialist you will:

Help in the definition and execution of the content strategy.

Define useful and attractive audiovisual content for our different communication channels.

Create content schedules.

Coordinate content production and management with external partners.

Prepare reports and monitoring reports and results.

Coordinate and assist the team of community managers.

Participate in the design and management of crisis communication plans.

Develop brand campaigns on social networks.

Review and validate content, both textual and audiovisual.

Translate insights from business tribes into pieces of content relevant to our audiences, both clients and non-clients.

Creation of briefings for creative teams and agencies, preparation of feedback and iterations.

Analyze social searches and propose GEO optimized contents

Align paid media strategy to reach social media objectives.

Review audiovisual content scripts to ensure consistency with the brand tone and style.

Manage and coordinate internal stakeholders

We are looking for a talented and enthusiastic person to join our Social Media team within the CoE Brand Experience.

The responsibility of this team is supporting the entire content and social media strategy, and our way of working is based on passion and honesty.

As a Social Media Specialist, you will be responsible for:

• Helping in the definition and execution of the content strategy.
• Defining useful and attractive audiovisual content for our different communication channels.
• Creating content calendars.
• Coordinating content production and management with external partners.
• Prepare monitoring reports and analysis of results.
• Coordinating and supporting the community manager team.
• Participating in the design and management of crisis communication plans.
• Developing brand campaigns on social networks.
• Reviewing and validating content, both textual and audiovisual.
• Transforming insights from business areas into relevant content pieces for our audiences, both clients and non-clients.
• Creating briefings for creative teams and agencies, as well as preparing feedback and iterations.
• Analyzing social media searches and proposing GEO optimized content.
• Aligning the paid media strategy with social media objectives.
• Reviewing audiovisual content scripts to ensure consistency with the brand tone and style.
• Managing and coordinating internal stakeholders.

Do you want to know if this position is right for you? These are some of the qualities we value most for this position. And if they fit you... don't hesitate to apply!

• Strategic mindset: understanding of the business, knowledge of marketing priorities, ability to align marketing projects with the bank's objectives and skill to prioritize campaigns and content that generate the greatest value.
• Knowledge and interest in different social networks, staying up-to-date with trends and opportunities.
• Data-driven: ability to monitor and analyze metrics (business performance, campaign performance, brand metrics, etc.). Analytical mindset, transforming data into actionable information.
• Clear and effective communication skills: ability to communicate effectively with internal and external stakeholders (agencies, tribes, marketing team, management team, etc.), ensuring that all parties are aligned with the strategy.
• Knowledge of marketing, communication and branding: solid judgment in communication, as well as knowledge of formats and opportunities in owned and paid media to ensure the maximum impact of each campaign according to business objectives and priorities.
• Managing complexity: ability to understand complex, abundant and, at times, contradictory information, to solve problems effectively.
• Strategic thinking and ability to detect opportunities. Creative thinking oriented towards finding differential and disruptive solutions.
• Adaptability and flexibility: ability to respond to change.
• Nimble Learning: ability to learn through experimentation when facing new challenges, using both successes and failures as learning opportunities.
• Proactivity, innovation and problem-solving ability.
• Teamwork spirit.
• Excellent level of English and Spanish, both oral and written. Ability to work in an international and matrix environment.
• High level of organization and attention to detail in execution.