Growth Marketing Country Lead - Executive Director

Excited by the opportunity to build innovative digital retail banking products and services, backed by one of the world's leading financial services companies?

Join Chase, our digital consumer bank, at our JPMorganChase office in Madrid. As we continue to grow and expand, we're looking for a passionate Growth Marketing Lead within the International Consumer Bank, you will serve as the senior in-market growth leader, accountable for defining and delivering the full local growth plan - from first customer touch through onboarding, activation, engagement, and product deepening. You will bring together data fluency, martech partnership, and cross-functional leadership to drive measurable outcomes across the customer funnel. This is a high-impact, high-visibility role at the intersection of strategy, performance, and execution - where your decisions directly shape the trajectory of a growing digital bank in your market.

Job responsibilities

• Own the end-to-end growth strategy and operating plan for your market, setting clear goals and key performance indicators across the full customer funnel - from awareness and application through activation, retention, and product adoption
• Define market-level performance rhythms, funnel analytics, and cohort measurement frameworks; translate insights into prioritized test-and-learn roadmaps that drive continuous improvement
• Partner with the central Media organization to shape local acquisition strategy, refine cost-per-acquisition targets, conversion goals, and quality guardrails, and deliver efficient new-to-bank growth
• Build and optimize lifecycle marketing programs across onboarding, activation, engagement, retention, and cross-sell - leveraging behavioral, transactional, and preference data within regulatory and consent boundaries
• Design and evolve local referral and incentive strategies aligned to global frameworks, building business cases that balance economics, customer impact, and risk controls
• Serve as the in-market growth representative to the central Marketing Technology Platform team, translating local requirements into clear capabilities, use cases, and roadmap priorities
• Collaborate with Product teams to embed growth loops, conversion improvements, and upsell surfaces directly into the app experience - removing friction and improving customer outcomes
• Partner with Legal, Risk, and Compliance to enable marketing velocity while meeting regulatory, conduct, and customer communication standards
• Lead and develop an in-market growth team or matrixed resources, fostering a high-performance, experimentation-led culture across lifecycle, growth strategy, and local execution
• Communicate performance, insights, and investment recommendations to senior leaders with clarity - highlighting outcomes, learnings, risks, and trade-offs

Required qualifications, capabilities, and skills