Head of Growth & Acquisition

Hybrid in Madrid·Full-time·Added yesterday

VivaGym

106 open roles

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Overview

Job details

Full-time hours
Per the ad.
Hybrid
Office and home days — the ad has the split.

Requirements

Have the right to work in Spain
VivaGym doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Be near Madrid for hybrid days
No relocation package mentioned.
Have 3+ years of experience
Mid-level role.

This job was automatically translated to English.

Pay & benefits

What you'll get

A strategic role with a direct impact on business growth, reporting directly to the CRO.
The opportunity to lead and develop the Growth & Acquisition strategy in an expansion environment.
A dynamic, international, and data-driven environment.
Direct collaboration with different business areas to drive growth initiatives.
Autonomy and ability to influence decision-making.
Benefits package

Requirements

What we're looking for

Solid experience in Growth, Acquisition, Performance Marketing, and Digital Marketing, preferably in companies with B2C business models.
Experience managing multi-channel acquisition strategies and conversion funnels.
Strong knowledge of paid media, SEO, SEM, lead generation, and CRO.
Experience working with acquisition metrics and performance models.
Analytical capacity and a clear orientation toward business and results.
Experience leading projects and coordinating multidisciplinary teams.
Ability to work in dynamic, international, and growth-oriented environments.
High level of English.

The role

We are looking for a Head of Growth & Acquisition to lead the new customer acquisition strategy, combining performance marketing, lead generation and conversion, channel optimization, and local activation.

They will be responsible for maximizing the company's profitable growth, ensuring that acquisition initiatives are results-oriented and connected with the priorities of the Pricing, Brand, Product, and local teams.

Drive profitable, scalable, and measurable customer acquisition, optimizing the entire funnel from demand generation to conversion and coordinating club activation for both new openings and existing centers.

What you'll do

Lead the digital performance marketing strategy, including SEO, SEM, paid media, and continuous campaign optimization.
Define and manage the lead generation and conversion strategy throughout the entire acquisition funnel.
Analyze and optimize the channel mix, identifying opportunities for growth and improved acquisition efficiency.
Monitor and improve key indicators such as CAC, CPL, conversion rate, ROAS, and sign-up volume.
Design and execute local marketing strategies for new openings, as well as initiatives aimed at improving the visibility and attraction of existing clubs.
Identify growth opportunities through experimentation, testing, and continuous optimization.
Coordinate acquisition initiatives with the Pricing, Brand, Product, and Operations/Local teams.
Transform acquisition and customer behavior data into actionable recommendations for the business.
Establish a culture of results tracking, learning, and continuous improvement within the Growth & Acquisition function.

About VivaGym

VivaGym is a leading Spanish fitness chain with over 150 gyms across Spain and Portugal, offering a wide range of services including group classes, personal training, and modern fitness facilities. Founded in 2011, the company has grown rapidly through both organic expansion and acquisitions, becoming one of the largest low-cost gym operators in the Iberian Peninsula.

With its headquarters in Malaga, VivaGym operates a dense network of clubs in cities such as Madrid, Barcelona, Valencia, and Seville, and is known for its dynamic, sports-focused work environment. The company actively hires fitness professionals, club managers, and group class instructors, making it an attractive option for international professionals seeking hands-on roles in the Spanish fitness industry. While the primary working language is Spanish, the company's scale and growth offer opportunities for career development across its many locations.

Industry: Fitness
Founded: 2011
Employees: 1,000–5,000
Headquarters: Malaga, Spain
In Spain: Malaga, Madrid, Barcelona and 27 more
Website: vivagym.es

Good to know if you are moving

VivaGym has a strong presence across Spain, with clubs in major cities like Madrid, Barcelona, Valencia, and Seville, offering many locations for potential employment.
The company is headquartered in Malaga, a popular coastal city with a high quality of life and a growing international community.
As a rapidly expanding fitness chain, VivaGym offers career growth opportunities for fitness professionals, including roles as club managers and sports technicians.
While Spanish is the primary language, the company's scale and international expansion into Portugal may provide opportunities for multilingual professionals.
VivaGym's low-cost gym model is popular in Spain, and the company is known for its energetic, sports-oriented work culture.

All open roles at VivaGym