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AI Creative Systems Lead

On-site in Spain·Added today

LALIGA

28 open roles

Overview

Requirements

  • Have the right to work in Spain

    LALIGA doesn't mention sponsorship in the ad.

  • Work on-site in Spain

    No relocation package mentioned.

  • Have 7+ years of experience

    Mid-level role.

This job was automatically translated to English.

Requirements

What we're looking for

🔎 What are we looking for?

We are looking for a person who combines creative experience, systems vision, and the ability to build.

  • More than 7 years of experience in design, art direction, Creative Technology, or related disciplines, with a career that allows you to bring judgment and autonomy to the role.
  • Demonstrable experience creating visual systems and scalable creative processes, and not solely individual pieces or campaigns.
  • Advanced mastery of generative AI tools applied to professional contexts, understanding both their creative possibilities and their limitations.
  • Experience working with automation, creative workflows, and content production at scale.
  • Ability to understand and drive solutions involving APIs, integrations, automations, and artificial intelligence, even if your profile does not have to be that of a traditional developer.
  • Excellent visual judgment and a solid understanding of branding, identity, art direction, and design systems.
  • Hybrid mindset: ability to move between strategic definition and execution, going from conceptualizing a new system to prototyping it and helping to make it a reality.

Nice to have

We will be especially interested in your profile if you have worked with some of these ecosystems and technologies:

  • Adobe Creative Cloud, Adobe Firefly, Canva Enterprise, and Figma.
  • Audiovisual generation tools and models such as Runway, Veo, ComfyUI, Flux, Stable Diffusion or equivalent solutions.
  • Automation and workflow creation platforms such as Power Automate, Copilot Studio, n8n, or Make.
  • Previous experience in areas such as Creative Technology, Design Systems, Technical Art, or creative process automation.

We do not necessarily expect you to master all the tools. We are especially interested in your ability to understand which technology makes sense for each problem, experiment with it, and convert it into useful solutions for the teams.

💡 We want to see how you think, not just the result

Your portfolio will be an especially relevant part of the process.

We want to know about real projects in which you have managed to connect creativity, artificial intelligence, and systems building.

Beyond the final pieces, we are interested in understanding the process: how you identified an opportunity, what problem you were trying to solve, how you designed the workflow or system, and in what way you managed to transform manual tasks into more efficient, scalable, and reusable production models.

If you enjoy exploring the intersection between creativity, design, technology, and artificial intelligence, and you are motivated to build the systems that can change the way a great brand creates content, we want to meet you.

Join LALIGA and help us design a new generation of creative production.⚽✨

We believe in diverse talent and in teams capable of bringing different perspectives. If the challenge inspires you and you consider that you can generate impact through your experience, we encourage you to submit your application.

The role

⚡ Creativity, artificial intelligence, and systems to transform how we produce content

At LALIGA, we are evolving our creative production model to leverage the full potential of generative artificial intelligence, automation, and new technologies applied to design.

We are looking for an AI Creative Systems Lead who combines exceptional creative judgment with a technological and systems mindset. A person capable of understanding how creative teams work today and designing how they could work tomorrow.

Your challenge will be to convert design and production processes into intelligent workflows, tools, and scalable systems, capable of accelerating the creation and adaptation of content without losing what makes a great brand recognizable: quality, coherence, and consistency.

We are not looking for a traditional technological profile. We are looking for someone who moves naturally between design, art direction, Creative Technology, and AI, who enjoys prototyping new solutions and wants to contribute to redefining the way a global brand produces content.

What you'll do

🎯 What will your impact be?

You will have a key role in the design and evolution of LALIGA's AI-driven creative production ecosystem, connecting strategic vision and practical execution.

Among your main challenges will be:

  • Designing and evolving our AI creative production model, identifying opportunities to make processes more agile, scalable, and efficient.
  • Converting recurring design needs into reusable systems, creating workflows, components, and working models that allow for producing more and better.
  • Connecting the creative ecosystem, optimizing flows between design platforms, brand systems, DAMs, automations, and generative AI solutions.
  • Participating in the functional definition of AI agents, creative assistants, and automation solutions that facilitate the work of teams.
  • Translating guidelines, brand rules, and corporate assets into intelligent and reusable systems, ensuring that scale never compromises visual identity or quality.
  • Designing processes that allow for the massive generation and adaptation of content for different pieces, formats, channels, and languages.
  • Moving from idea to reality through prototypes and MVPs, testing new ways to produce content and quickly validating their potential.
  • Continuously exploring and evaluating new tools, technologies, and AI models applicable to design, creativity, and communication.
  • Defining quality standards, validation mechanisms, and human supervision models that allow for incorporating automation in a responsible and controlled manner.
  • Documenting systems and processes clearly to facilitate their adoption by creative and business teams.
  • Working transversally with the Brand, Technology, and AI teams, as well as specialized partners, to convert new ideas into robust and scalable solutions.

About LALIGA

LALIGA is the organization that governs the top two professional football divisions in Spain, managing the commercial, media, and brand operations of the league and its 42 member clubs. With a global audience and a strong digital presence, the company has grown into a major sports and entertainment entity, employing over 1,000 people worldwide.

In Spain, LALIGA operates from its headquarters in Madrid, where it runs its commercial, marketing, and technology teams. The company is a major employer of international talent, with a strong focus on digital transformation, data, and fan engagement, making it an attractive destination for professionals in tech, marketing, and business roles. The company's culture is dynamic and fast-paced, with a strong emphasis on innovation and international collaboration.

Industry
Football
Founded
1984
Employees
1,000–5,000
Headquarters
Madrid, Spain
In Spain
Madrid
Website
laliga.com

Good to know if you are moving

  • LALIGA's headquarters is in Madrid, Spain, making it a direct entry point for international professionals looking to work in Spain.
  • The company is a major player in the sports and entertainment industry, with a strong focus on digital transformation and data analytics.
  • Many roles are in marketing, technology, and business development, offering opportunities for international professionals with Spanish language skills.
  • The organization has a global footprint, with offices in the US and other countries, but the main hub for its Spanish operations is Madrid.
  • LALIGA offers a dynamic, fast-paced environment with a strong focus on innovation and international expansion.

In their own words

About the company & team

⚽ Why work at LALIGA?

Working at LALIGA means being part of an organization with an impact on the professional football industry that is constantly evolving.

Here, innovation, technology, creativity, and brand connect to face new challenges and transform our way of working. You will have the opportunity to participate in projects where artificial intelligence and digitalization are not just tools, but levers to build new capabilities and production models.

You will join an environment where you can experiment, learn, propose, and generate real impact, collaborating with creative, technological, and business profiles and contributing to developing solutions with the capacity to grow and evolve within the organization.

All open roles at LALIGA
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