Head of Brand

🐺 Do you see yourself building a brand from scratch and seeing it on the metro, in every scroll, and on every screen in Spain?

Hey Rockstar!!!

There are brands that are sought out and brands that are remembered. We want Explora FP to be among the latter: the online vocational training center that anyone who says «I want to study to work» thinks of.

To achieve this, we are looking for our first brand person. Someone who arrives with an idea, turns it into a campaign, and sees it on the street, on the metro, and in every scroll. You will have the largest brand investment in our history in your hands and you will build your own team from day 1.

If reading this already has you thinking about your first campaign, keep reading. 👇

And we want to go far. We aspire to something SIMPLE to understand and DIFFICULT to achieve: to create a WooooW product that leaves a mark on society, to be the great benchmark for online education in Spain, and for Explora FP to be the online vocational training center with the highest employment rate in the country. To be said and to be known. For that, we need you.

• 🧭 Understand why they buy from us: get to know the future student and our communication style before investing the first euro.

• 💥 Choose the brand hook: a single idea, before producing anything.

• 🗺️ Make the 2027 brand plan your own or propose changing it: strategy, budget, and team.

• 📺 Manage the largest brand investment in our history: social, transport, outdoor, CTV/streaming, a national reference voice, micro-creators, and PR.

• 🏆 Turn employment into a narrative: ensure our audited employment % is the first thing they remember about us.

• 🛡️ Be the brand guardian at all touchpoints: web, sales, student support, employment, and community.

• 🐺 Build and lead your brand team from day 1.

We are Ucademy, and our story hasn't been a straight line. We'll tell it to you exactly as it is. 👇

🌱 2022 · The beginning. Without investing a single euro in advertising, we billed €1.3M. We saw that this had potential, so Pablo and Ramiro, our founders, packed their bags, returned to Madrid, and decided to go all in.

🤕 2023 · The blow. Going all in has a price. We wanted to grow so fast that we fell into almost every error that manuals tell you to avoid. It was a tough year, and we took the full brunt of it.

🛡️ 2024 · Gritting our teeth. With hardly any resources, with just enough to keep going, we never stopped believing. And even so, we tripled what we did in 2022. That year, we understood what the pack is made of.

🚀 2025 · Holding our heads high. In May, we were finally able to look at the medium term. We started to truly scale and we grew 200% compared to the previous year.

🔥 2026 · Now. We have healed much of the wounds and every month we prove to ourselves how far we can go.

There is no team, there is no brand, and there is no baseline. There is a powerful message and a €1M budget so that it reaches those who will do vocational training tomorrow, before they even look for us.

Your job is not just to decide through which channels we reach the future student, but with what message. Something like:

• «The diploma is framed. The paycheck is collected.»

• «Study to work, not to study.»

• «Your degree doesn't matter. Your contract does.»

(If yours is better, even better. 😉)

• 🟡 Day 30 · Understand before spending. You analyze why they buy from us, define the future student profile, and choose the brand hook.

• 🟠 Day 60 · Plan and team. You get buy-in for the 2027 brand plan (or change it), hire Brand and Copy, and choose the content agency.

• 🔴 Day 90 · Out on the street. You launch the €1M media plan with the agency and Marketing, publish the audited employment rate, and start moving the brand metrics.

Brand attacks the top of the funnel; Marketing, the middle and bottom, with shared resources. You will work hand in hand with Marketing, Employment, Education, and Sales, who do not report to you. Without them, the brand promises what the business does not deliver. And with your own team, which you will build.

• 🔍 Brand searches, share of search, and Google Trends go up.

• 🎯 The % of direct and organic brand leads grows.

• 📉 Conversion from the first sales contact improves and the performance CPL drops to a constant expense.

• 📊 Every month there is a clear brand health dashboard: metrics, investment per channel, and learnings.

• 🧠 Medium term: more non-paid enrollments and Explora associated with getting a job in the student's mind.

You should keep reading if this makes you happy:

• 💪 Self-improvement.

• 🏗️ Building something from scratch and seeing it on the street.

• 🔥 Giving more than your maximum to achieve impossible challenges.

• 🤝 Achieving results as a team.

• 🔁 Receiving feedback to evolve and giving it to help those on your side.

And if additionally:

• ✅ You have at least 2 years leading the brand of a company or a B2C business line.

• ✅ You have built awareness from scratch (or from very little) in a saturated market, and you can show the impact.

• ✅ You have managed brand budgets of more than €1M in an online and offline mix.

• ✅ You know how to measure the brand without CAC: brand searches, share of search, direct and organic traffic.

• ✅ You have worked with creative and media agencies, and with talent: influencers and creators.

• ✅ You come from startups or high-growth environments. If you come from education or edtech, that's a plus. ⭐

You will recognize yourself if you have:

• 🔭 Strategic vision: you build a brand with a single idea and you know where your audience is a year before they look for you.

• ⚡ Proactivity: you set everything up while executing, without waiting to be asked.

• 📊 Analytics: you justify every brand euro with data, even if it's not measured with CAC.

• 🗣️ Persuasion: you convince management, a reference voice, media, and agencies.

• 🌱 People development: you build your team and make it grow.

• 🧗 Persistence: the brand takes time to be seen, and you don't let go of the plan even if the results don't arrive in the first month.

• THE PACK: the goal that matters is the common one, and every member fulfills their commitments. We are a high-performance team.

• WILD: we are ourselves. We accept constructive feedback and strive to give it.

• TO THE DEATH: we don't do things halfway. Results sometimes arrive; effort is never negotiable. Seeking the impossible solution is not negotiable either.

These are principles we follow even when they do not benefit us.

No CV. We want a 10-minute video in which you tell us:

1. 🏷️ Which brands you have managed and what you did there.

2. 📈 The brand you have grown the most: where it started, what you did, and how you measured it.

3. 🏆 The campaign you are most proud of, the one that went worst, and what you learned.

4. 💶 If you were at Explora FP: what would be your first campaign or action and where would you put the first euro.

That tells us more than any CV. Send it to people@ucademy.com.