The English-language job board for Spain
92,000+ live jobsSenior Brand Activation Executive
On-site in Alicante·Added yesterday (last checked 26 Oct)
Our summary
- Work mode
- On-site, Alicante
- Contract
- Permanent
- English
- Required
- Experience
- 3+ years
- Education
- University degree
- Benefits
- Private health insurance, flexible pay plan






Visa options
The ad doesn’t mention sponsorship
Not a refusal, but not a yes. Worth asking in your first message.
Skills
This job advert was originally written in Spanish.
Requirements
What we're looking for
- Higher education in Business Administration, Commercial Management, Marketing, Advertising and PR, or similar.
- Minimum of 3-4 years of experience as an Account Executive/ Account Manager, preferably in communication and/or advertising agencies.
- B2 level of English
Nice to have
- Knowledge of digital marketing.
- Experience in event organization/production.
- Experience in international environments.
Pay & benefits
What you'll get
- Annual performance-based bonus.
- Flexible schedule.
- Flexible compensation (health insurance, restaurant, transportation, childcare...).
- Employee discount.
- Personalized development plan and career path in an international environment (JD Group).
- Wide training catalog in hard and soft skills
- On-site sports facilities.
The role
The main mission of the role is to act as a Key Account, for the management and planning of online and offline campaigns in collaboration with international brands, for product activations or launches.
What you'll do
- Direct relationship with international brands for the implementation of activations.
- Participation in the development of 360º brand communication proposals.
- Preparation of briefings and coordination of tasks and deadlines with the rest of the teams (communication, media, performance, retail, etc.).
- Relationship with agencies and suppliers, and of the corresponding deliverables.
- Organization and management of campaign activations at the point of sale.
- Monitoring of product entries in the ecommerce related to the launches agreed upon with the brands.
- Preparation of result reports for each action, together with the departments involved in it.
Key details
- Working hours: 39
- Location: Alicante
About Sprinter
We opened our first Sprinter store in Valencia in 1995, and since then, we've become the go-to place for anyone who's passionate about sports and athletic fashion. With more than 200 physical stores and an online shop, we carry leading brands like Nike, Adidas, Reebok, and Fila, as well as our own brands like Up, Silver, Doone, and Boriken, among others.
As part of JD Group, a leader in Sports, Street & Premium Fashion, we have around 97,000 people and more than 4,850 stores of various brands in over 49 countries. We offer you the opportunity to develop your career in this constantly growing international group!
At Sprinter we offer an environment based on cooperation and mutual respect, with a strong commitment to diversity and equal opportunities. All people will be considered regardless of their gender identity, sexual orientation, ethnicity, religion, age, or degree of disability.
Our selection processes are based on the professional skills evaluation model and we value passion, willingness to learn, and grow in an international environment.
Are you interested?
We want to meet you! If you think this offer is for you, apply today.
Due to the high volume of applications we receive for our job openings, it takes some time to review them all. If you don't hear back from us within two to three weeks after applying, please consider that on this occasion we have decided to move forward with other candidates. Those who meet the criteria will be contacted by the Talent team. Thank you for your interest and time!
About Sprinter
Sprinter is a Spanish sports and outdoor retail chain specializing in footwear, apparel, and equipment for running, hiking, and other outdoor activities. With a strong presence across Spain, the company operates numerous physical stores and an online platform, positioning itself as a key player in the Iberian sports retail market. It is part of the larger JD Sports Fashion group, which provides scale and international backing.
In Spain, Sprinter is headquartered in Madrid and has a widespread network of stores across the country, including cities like San Sebastián, Barcelona, Cartagena, and Mahón. The company offers a dynamic retail environment with roles in store management, merchandising, logistics, data analysis, and marketing. For international professionals, Sprinter provides opportunities to work in a fast-paced retail sector with a strong Spanish presence, though the work environment is primarily Spanish-speaking.
- Founded
- 1995
- Employees
- 1,000–5,000
- Headquarters
- Madrid, Spain
- In Spain
- Madrid, Barcelona, San Sebastián and 11 more
Good to know if you are moving
- Sprinter is part of the JD Sports group, a global leader in sports fashion retail, offering potential career mobility across international markets.
- The company has a strong presence across Spain, with stores in many cities, providing opportunities in various locations beyond Madrid.
- Many roles, such as store management and sales assistant positions, are customer-facing and require Spanish language proficiency, which is important for international candidates.
- Sprinter offers trainee and internship programs (e.g., 'Programa de prácticas Sprinter') that can be a good entry point for international graduates looking to start a career in retail.
- The company's headquarters in Madrid is a major hub for its corporate functions, including merchandising, data analysis, and logistics.
More jobs like this
or browse Mid-level·Streetwear, Sneakers & Sportswear·Valencian Community

