Advanced Customer Experience Technician

• Between 3 and 5 years of experience in CRM, Engagement, Marketing Automation, or Digital Communications.
• Experience in the definition, execution, and optimization of digital campaigns and interactions on web and app channels.
• Experience working with Salesforce Marketing Cloud in the management of campaigns, automations, audiences, and communications.
• Experience in customer segmentation and communication personalization.
• Experience managing the full cycle of digital campaigns and communications.
• Knowledge of digital analytics and monitoring of business, engagement, and conversion KPIs.
• Ability to work transversally with Business, CRM, Data, Technology, Design, and Content areas.
• Analytical profile, results-oriented, and with the ability to identify improvement opportunities.

• Specialized training in CRM, Digital Marketing, Customer Experience, Digital Analytics, or Artificial Intelligence applied to business.
• Certification in Salesforce Marketing Cloud.
• Knowledge of Agile methodologies and tools such as Jira and Confluence.

Be part of a team specialized in digital customer experience, participating in innovative projects in personalization, automation, and artificial intelligence, with a focus oriented toward generating a real impact on the customer experience and business results.

Engagement and Digital Interactions Technician - (TEMPORARY)

Are you passionate about designing relevant digital experiences for customers and converting data into personalized and effective communication actions? We are looking for a person with experience in CRM, marketing automation, and digital engagement to drive the relationship with our customers through different digital channels.

You will be responsible for designing, coordinating, and optimizing digital interactions and communications with customers across the company's digital assets (web and app), using personalization, automation, and artificial intelligence capabilities. Your goal will be to increase engagement, improve conversion, encourage the use of products and services, and generate new business opportunities throughout the customer lifecycle.

• Define and implement digital interaction strategies oriented toward improving engagement, conversion, and customer loyalty.
• Manage digital communication initiatives comprehensively, from identifying needs to analyzing results.
• Design and evolve communication journeys, defining segmentations, channels, contact frequency, and personalization strategies.
• Coordinate the creation of content, creatives, and digital assets necessary for the execution of campaigns and interactions.
• Define audiences and segmentation requirements together with Data and Technology teams.
• Measure the performance of initiatives through KPIs and digital analytics, identifying opportunities for continuous improvement.
• Collaborate with multidisciplinary teams to ensure the correct execution of actions and alignment with business and customer experience objectives.

Location: Majadahonda

• Results orientation.
• Initiative and proactivity.
• Customer orientation.
• Teamwork.
• Planning and organization.
• Analytical thinking.
• Decision-making and problem-solving skills.
• Innovation and continuous improvement.
• Flexibility and adaptability to change.
• Oral and written communication.