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Customer Lifecycle Specialist

On-site in Madrid·Full-time·Added yesterday (last checked 12 Nov)

METRO/MAKRO

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Our summary

Hours: Jornada intensiva in summer
Work mode: On-site, Madrid
Contract: Fixed-term, full-time hours
Spanish: Expected (ad in Spanish)
English: Required
Experience: 3+ years
Education: University degree
Benefits: Flexible pay plan

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

At least 3 years of experience in CRM, relational marketing, and customer lifecycle management, preferably in B2B environments, food distribution, or the HoReCa sector.
Degree in Business Administration, Marketing, or similar.
Analytical capacity and the ability to work transversally with different areas.
Communication, influence, and negotiation skills, with the ability to build relationships of trust.
Organizational and follow-up capacity, managing different campaigns, clients, and actions simultaneously.
Minimum English level of B2.

Pay & benefits

What you'll get

🌍Be part of an international company, leader in wholesale distribution and that seeks to continuously contribute to the culture and social life of the more than 30 countries in which we are present.

🙌Benefits that include discounts at Makro, a 24-hour health consultation app, a Christmas gift and a day off at Christmas, a reduced-cost canteen for the #makroteam, free snacks on Fridays, the possibility of opting for our flexible compensation plan and much more.

🚀The opportunity to have continuous development, through various top-level training resources such as our MPower platform, the Gofluent language program or our Goodhabitz catalog with numerous masterclasses.

💙We care about your well-being and work-life balance. Therefore, we offer you an annual flexible work plan and summer intensive schedule.

🥂As in bars and restaurants special moments are celebrated, in #makroteam we also celebrate special days throughout the year.

The role

We are looking for a Customer Lifecycle Specialist (CRM, Loyalty and HORECA Development) to join the CRM team at our headquarters in Madrid. Below, we tell you all the details of the role:

Your mission; you will drive the growth and loyalty of the professional client portfolio in HORECA through the acquisition, activation, advisory, and development of clients, transforming the opportunities identified by CRM into commercial actions that generate sales, engagement, and recurrence.

What you'll do

Your main functions:

You will acquire new professional clients and support them during the registration and activation process.
You will drive the development of existing clients, increasing their purchase frequency, basket value, and service utilization, through marketing actions.
You will identify and act upon clients with declining activity or risk of churn, implementing sales recovery actions.
You will reactivate inactive clients through contact and personalized commercial proposals.
You will execute commercial campaigns and customer lifecycle loyalty programs defined by CRM.

At an organizational level:

You will report to the Customer & Market Intelligence Manager.
You will not have a team under your supervision.

How you'll work

Please note that this is a temporary contract.

📋This position will have a temporary contract on a full-time basis.

About METRO/MAKRO

METRO/MAKRO is a global wholesale and food service company, operating cash-and-carry stores and digital solutions for the HoReCa (hotel, restaurant, catering) sector. Headquartered in Düsseldorf, Germany, METRO is one of the world's largest wholesale distributors, with operations in over 30 countries and a strong focus on food and non-food products for professional customers. In Spain, the company operates under the MAKRO brand, with a network of stores and logistics platforms serving hospitality and retail clients nationwide.

MAKRO has a significant presence in Spain, with stores and distribution centers in cities such as Madrid, Barcelona, Málaga, Bilbao, Seville, and others. The company offers a range of roles from commercial and sales positions to logistics and operational management, often requiring direct customer interaction. For international professionals, MAKRO provides opportunities in a stable, multinational environment, with a focus on commercial skills and customer service. The work culture emphasizes operational excellence and digital transformation, making it a relevant employer for those seeking roles in wholesale, retail, and supply chain.

Founded: 1964
Employees: 50,000–100,000
Headquarters: Düsseldorf, Germany
In Spain: Madrid, Barcelona, Málaga and 21 more

Good to know if you are moving

METRO/MAKRO operates in over 30 countries, offering international career mobility and a global network.
The company is a leading supplier to the hospitality industry, providing stable demand for commercial and logistics roles.
Spain is a key market for MAKRO, with numerous stores and distribution centers, creating a wide range of job opportunities.
Roles often require Spanish language skills, but the company values international experience and offers training programs.
The company has a strong focus on digital transformation, with opportunities in e-commerce and digital solutions.

In their own words

About the company & team

Hello, Hallo, Hello! Do you want to be part of the team that is transforming the hospitality industry?
If your answer is yes, keep reading because you're in the right place. You've probably heard of us or even know someone who works at Makro. We have more than 3,500 employees across Spain, but we want you to get to know us better. Makro is a subsidiary of the German METRO Group, whose goal is to take distribution within the HoReCa sector to the highest level, leveraging the advantages of digitalization, delivery service, and always focusing on the customer and the success of their business.

Additional information

If everything you have read matches your professional expectations, wait because there is more. At Makro, you will find an authentic, inspiring team passionate about the hospitality sector (of course 😉) and in which you can create and leave your mark 💙. A team that we call ‘ONE METRO’, with whom we have fun, celebrate, advance, and win together. Only in this way will we be able to make a difference and reach the top.

At Makro, we are committed to Equal Opportunities between women and men and we commit to ensuring it in the selection processes we carry out.

All open roles at METRO/MAKRO