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CRM Campaign Specialist

Hybrid in Madrid·Full-time·Added yesterday (last checked 3 Nov)

Alsa

56 open roles

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Our summary

Hours: Jornada intensiva in summer · Monday to Friday
Work mode: Hybrid, Madrid
Contract: Permanent, full-time hours
English: Required
Experience: 2+ years
Education: University degree
Benefits: Flexible pay plan

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

University studies in Marketing, Business Administration, Advertising, or similar.
At least 2 years of experience performing similar functions and in CRM-focused marketing.
High level of English (C1/C2).
Familiarity with HTML/CSS to make adjustments to email templates, hands-on experience using Canva or similar visual design tools to adapt assets, and advanced proficiency in Microsoft Office.
We are looking for someone with quick adaptability, strong analytical skills, and great attention to detail.

Nice to have

Previous experience in Salesforce Marketing Cloud is valued.

Pay & benefits

What you'll get

Fixed-term contract (Maternity leave cover)
A challenging project in an expanding multinational company, with a permanent contract.
An attractive compensation package with the option to join flexible compensation benefits.
Flexible schedule: Mon to Thu from 8:30-9:30 a.m. to 5:30-6:30 p.m., and Fri from 8:00 a.m. to 3:00 p.m.
Summer schedule: Mon to Fri from 8:00 a.m. to 3:00 p.m., during July and August.
Remote work: 1 day per week plus 1 additional day per month.
Confidential psychology and mental health service available to each employee and their family members.
Alsa Plus employee card, allowing you and your family to enjoy great benefits on bus travel and significant discounts at numerous establishments.
"Alsalud" program to help foster healthy lifestyle habits.
Shuttle service to the office from Nuevos Ministerios and Avenida de América.
Physiotherapy service and gym in the building.

The role

What you'll do

Maintain and execute the campaign calendar, drafting creative briefings for international agencies and ensuring the delivery of campaign content within established deadlines (email, push, SMS)
Segment customer databases using dynamic content rules, maintaining alignment with our data-driven culture.
Design and execute A/B tests on messages, creative assets, and sending times to maximize engagement and conversion rates.
Monitor campaign performance, analyzing real-time data to refine strategies and messaging on the fly.
Lead initiatives from conceptualization to implementation; define project scope, establish detailed timelines, manage requirements gathering, and ensure strict adherence to deadlines.
Lead strategic initiatives both for the department and for the company as a whole, acting as the key liaison for multidisciplinary teams, including Digital Technology, Pricing, and Marketing.

About Alsa

Alsa is a leading Spanish ground transport company specializing in bus and coach services, operating both urban and intercity routes across Spain and internationally. With a fleet of thousands of vehicles and a workforce of over 14,000 employees, it is one of the largest transport operators in Europe, also providing rail services through its subsidiary Alsa Rail. The company is part of the National Express Group, a global mobility group, and serves millions of passengers annually.

In Spain, Alsa has a strong presence with offices and operations in Madrid, Barcelona, Valencia, and many other cities, offering a wide range of roles from drivers and maintenance staff to administrative and technical positions. The company is known for its commitment to safety and sustainability, and it actively recruits international professionals, particularly for driving and technical roles, offering opportunities for career growth and training. With a diverse workforce and a focus on innovation, Alsa provides a dynamic environment for those looking to build a career in the transport sector in Spain.

Industry: Bus Transport
Founded: 1942
Employees: 10,000–20,000
Headquarters: Madrid, Spain
In Spain: Madrid, Barcelona, Valencia and 4 more

Good to know if you are moving

Alsa is part of the National Express Group, a global transport company, which may offer opportunities for international career mobility.
The company operates in multiple countries, including Spain, Portugal, and Morocco, providing a diverse work environment.
Alsa offers training programs, including paid training for obtaining a bus driving license (Permiso D), which can be beneficial for international candidates.
Many roles, especially in driving and maintenance, are open to candidates with relevant experience and may offer relocation support.
The company has a strong focus on safety and sustainability, which can be attractive for professionals seeking a responsible employer.

In their own words

About the company & team

We are a Top Employer organisation with more than 20,000 people whose presence is in multiple countries and who share a common objective: to build a sustainable, multimodal and connected mobility.

For 100 years we have mobilised people, we have put into motion the highest safety standards and excellence in everything that we do while caring for the environment and also the people who is part of the organisation.

Innovation, diversity, sustainability and searching for new ways to perform is what moves us.

We firmly believe that having a diverse and inclusive team is key to our success and to offer a quality service to our customers. If you want to join an organisation that values our differences, we are looking for you!

Additional information

In Alsa we promote diversity and equal opportunities. We are committed to creating an inclusive environment where each person, no matter their nationality, culture, gender, gender identity, age, sexual orientation, disability or any other personal condition, has the same opportunities that will allow them to develop their potential.

That is why our hiring decisions are based on your profile, knowledge, experience and talent, because we value your passion for contributing and improving the future of sustainable mobility. In addition, we guarantee a fair and accessible hiring process. If you have a disability or need any adaptation during the hiring process or incorporation, please let us know.

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