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Digital & Direct Channel Manager

On-site in Barcelona·Added 18 days ago

Michael Page España

1556 open roles

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Overview

Job details

€60,000 a year
Gross, as stated in the ad.
About €3,460 a month after tax, or €3,480 under the Beckham regime.
Permanent contract
Per the ad.
Blue Card threshold
Indicative — the ad doesn’t promise sponsorship.

Requirements

Work on-site in Barcelona
No relocation package mentioned.
Have 5+ years of experience
Mid-level role.

This job was automatically translated to English.

Pay & benefits

What you'll get

Very stable project and company. Fixed + variable salary: based on value (60,000€ + Bonus)
Intensive working day on Fridays.
Offices in the city center.

Requirements

What we're looking for

Minimum 5 years of experience in positions linked to Digital Marketing, E-commerce, Direct Sales, or Direct Channel.
Demonstrable experience in direct sales growth strategies.
Experience managing websites, booking engines, CRM, and digital campaigns.
Experience in hotel chains is highly valued.
Profiles coming from large hotel chains who wish to join a more agile organization with greater decision-making capacity will be especially considered.

Nice to have

Technical Knowledge

Google Analytics 4 (GA4).
SEO and SEM.
Paid Media.
CRM and marketing automation.
Email Marketing.
CRO (Conversion Rate Optimization).
CMS management and web content.
Booking Engines.
Digital analytics tools.

Highly Valued

Experience with Fideltour.
Knowledge of the hotel technological ecosystem.
Experience in conversion optimization and digital customer journey projects.

The role

Following a process of professionalizing its commercial and marketing area initiated two years ago, the organization seeks to incorporate a Digital & Direct Channel Manager to lead the strategy and optimization of the direct channel, contributing decisively to the growth of online sales and the reduction of dependency on OTAs.

What you'll do

Develop the group's direct channel project
Lead the optimization of the digital ecosystem
Lead the growth strategy of the chain's direct channel.
Design and implement initiatives to increase the share of direct bookings and progressively reduce dependency on OTAs.
Detect opportunities for improvement in the digital customer journey and the booking process.
Continuously analyze user behavior to identify growth and optimization levers.
Supervise the correct functioning and evolution of the corporate website and the booking engine.
Optimize user experience, navigation, and conversions.
Coordinate developments and improvements with external technological providers.
Ensure a correct presentation of products, promotions, content, and commercial offers.
Lead the CRM strategy using Fideltour.
Design segmentation, automation, and loyalty actions.
Drive email marketing campaigns oriented towards acquisition, retention, and cross-selling.
Analyze customer behavior and detect opportunities for value generation.
Supervise and coordinate the activity of agencies and external partners specialized in SEO, SEM, Paid Media, and Performance Marketing.
Monitor digital campaigns and key acquisition indicators.
Ensure the continuous optimization of advertising investment and acquisition cost.
Collaborate in the definition of digital strategies that allow for an increase in both traffic and conversion.
Manage and analyze the company's main digital KPIs.
Monitor traffic, conversion, revenue, acquisition cost, and campaign profitability.
Prepare periodic reports and recommendations based on data.
Identify opportunities for improvement throughout the conversion funnel.
Lead and develop one team member specialized in content, design, and social media.
Prioritize initiatives and coordinate digital actions aligned with the company's commercial objectives.

Direct Channel Strategy

Web and Booking Engine Management

CRM and Loyalty

Digital Marketing and Performance

Analytics and Optimization

Team Management

Hiring process

2 steps2 interviews

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About Michael Page España

Michael Page is a global recruitment consultancy and part of PageGroup, one of the world's leading professional recruitment firms. The company specializes in placing mid-to-senior level professionals across a wide range of sectors, including technology, engineering, finance, sales, and human resources. With a strong presence in Spain, Michael Page operates offices in major cities and offers services such as executive search, temporary staffing, and outsourcing solutions.

Industry: Staffing
Website: michaelpage.es

In their own words

About the company & team

Following a process of professionalizing its commercial and marketing area initiated two years ago, the organization seeks to incorporate a Digital & Direct Channel Manager to lead the strategy and optimization of the direct channel, contributing decisively to the growth of online sales and the reduction of dependency on OTAs.

The main mission will be to maximize the performance of the direct channel, driving qualified traffic, conversion, and booking acquisition through the company's digital assets.

The selected person will lead the optimization of the digital ecosystem composed of the corporate website, booking engine, CRM, and digital marketing actions, coordinating specialized external providers and working closely with the Revenue, Reservations, Commercial, and Business Intelligence teams.

This will be a key role within the company's growth strategy, with a direct impact on profitability and the evolution of the digital business.

All open roles at Michael Page España