Head of Sales

• Full ownership of the national sales function within a fast-growing real estate platform.
• Direct exposure to senior management and board-level decision-making.
• High-impact role shaping the commercial success of premium residential developments.
• Dynamic, entrepreneurial environment with real accountability and growth potential.
• Competitive compensation package, aligned with performance and experience.

Fast-growing real estate development company seeking a National Head of Sales to lead the commercial strategy, marketing strategy and drive sales performance across all developments.

• Lead the national sales strategy and execution across all residential projects.
• Oversee the full sales pipeline, including pricing, absorption pace, and target achievement.
• Define and implement project-specific commercial strategies from launch to sell-out.
• Integrate online marketing campaigns with CRM systems and manage the full lead lifecycle from campaign to sale.
• Drive off-plan and presales performance, ensuring early-stage absorption targets are met.
• Build and manage a strong network of brokers and agency partners nationwide.
• Lead and coordinate internal sales teams, setting targets and performance standards.
• Ensure close alignment with marketing, finance, and senior management on strategy and execution.
• Ability to define and monitor marketing and sales KPIs through dashboards and performance reporting.
• Provide accurate forecasting, reporting, and pipeline visibility to senior management and board.
• Identify commercial risks and opportunities, implementing proactive actions to maximize revenue and margins.

• Fast-growing real estate development company based in Barcelona
• Strong career growth opportunity towards Sales Director

• 10+ years of experience in senior residential real estate sales roles in Spain.
• Proven track record in new-build and off-plan sales strategy and execution.
• Strong experience managing multi-project pipelines at a national level.
• Deep exposure to broker networks and agency relationships.
• Experience working with marketing agencies, challenging performance, and optimizing lead generation and conversion.
• Strong understanding of digital marketing channels, including Meta, Google, LinkedIn, TikTok and major real estate portals.
• Strong command of pipeline management, pricing strategy, and sales performance optimization.
• Fluent Spanish and English (business level required).
• Based in Barcelona area.
• Data-driven mindset with the ability to analyse campaign performance, customer acquisition costs (CAC), conversion rates and ROI, and translate insights into commercial actions.
• Strong leadership and ownership mindset, with the ability to drive national sales performance across multiple high-value projects.
• Strategic yet hands-on profile, capable of influencing stakeholders, leading teams, and executing with precision in high-accountability environments.