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Operational Marketing Manager - Omnichannel

Hybrid in Bilbao·Added 4 months ago (last checked 15 Oct)

Agency

Michael Page España

2421 open roles

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Our summary

Hours: Jornada intensiva in summer
Work mode: Hybrid, Bilbao
Contract: Permanent

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

The selected candidate must meet the following requirements:

Define and execute the global marketing strategy, aligned with the business roadmap and the various lines of activity.
Act as a strategic partner to the commercial area, driving qualified lead generation, the development of value propositions, and sales funnel optimization.
Lead brand positioning in national and international markets, reinforcing leadership.
Design and implement B2B marketing strategies oriented towards accounts, industrial sectors, and key markets.
Supervise the value proposition and communication of complex and technical solutions.
Drive go-to-market initiatives for new services, products, or geographies.
Lead and develop the marketing team, fostering a culture oriented towards results, collaboration, and excellence.
Manage external providers when necessary (agencies, digital partners, etc.).
Measure and optimize marketing impact through business KPIs (pipeline, conversion, revenue impact).
Collaborate closely with management and other key areas (sales, operations, innovation).

Pay & benefits

What you'll get

Permanent contract.
Salary based on experience.
Schedule with flexible start times.
Intensive workday in August.
Teleworking option.

The role

We are looking for a Head of Marketing capable of leading the global marketing strategy, with a direct impact on business development and the company's positioning on a global level.

Strategic and operational marketing
Experience in developing omnichannel strategies

What you'll do

Define and execute the global marketing strategy, aligned with the business roadmap and the various lines of activity.
Act as a strategic partner to the commercial area, driving qualified lead generation, the development of value propositions, and sales funnel optimization.
Lead brand positioning in national and international markets, reinforcing leadership.
Design and implement B2B marketing strategies oriented towards accounts, industrial sectors, and key markets.
Supervise the value proposition and communication of complex and technical solutions.
Drive go-to-market initiatives for new services, products, or geographies.
Lead and develop the marketing team, fostering a culture oriented towards results, collaboration, and excellence.
Manage external providers when necessary (agencies, digital partners, etc.).
Measure and optimize marketing impact through business KPIs (pipeline, conversion, revenue impact).
Collaborate closely with management and other key areas (sales, operations, innovation).

Hiring process

2 steps2 interviews

CV registration
Consultant contact
With a specialist Michael Page consultant
If they see that your experience and motivations fit the values and needs of a hiring company, they will contact you to start the selection process: they will learn about your expectations, answer your questions and help you prepare for each stage of the process.
Company interview
With a client company
If your application progresses, we will help you prepare for the interview with useful information about the company, its culture and what it looks for in a profile like yours.
Final stage and negotiation · With a client company

The final stages are set by the client company: Michael Page acts as an intermediary, and the interview and decision rest with the hiring company.
Support continues after the contract is signed.
Michael Page cannot support every candidate; registering and keeping your profile up to date opens the door to future processes.

About Michael Page España

Michael Page is a global recruitment consultancy and part of PageGroup, one of the world's leading professional recruitment firms. The company specializes in placing mid-to-senior level professionals across a wide range of sectors, including technology, engineering, finance, sales, and human resources. With a strong presence in Spain, Michael Page operates offices in major cities and offers services such as executive search, temporary staffing, and outsourcing solutions.