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Content Planning Specialist (Senior)

Hybrid in Madrid·Added 1 month ago (last checked 16 Oct)

Multiplica

7 open roles

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Overview

Work mode: Hybrid, Madrid
Experience: 2+ years
Education: University degree

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

What we are looking for:

✅ Senior profile with proven experience leading communication or brand strategy projects

✅ Essential experience in the Retail sector (experience in Home Improvement is especially valued)

✅ University degree in Communications, Advertising, Journalism, Marketing, or related fields

✅ Key soft skills: teaching ability, assertive negotiation, consensus building, and strategic analytical thinking

✅ High operational agility to manage peak workloads during the final quarter of the commercial year

Nice to have

✅ Plus: knowledge of CRM flows, digital analytics, app management, or decoration projects

Pay & benefits

What you'll get

Growth opportunities
Work on challenging projects.
Continuous training.

The role

Do you have experience leading content strategies and are you passionate about connecting teams to deliver a unified brand message? This position is for you.

About the role:

You will be responsible for the strategic planning, control, and measurement of digital and multichannel content initiatives for one of the leading brands in the Home Improvement sector. Important note: this is not a content production role—you won't be creating the pieces—but rather a strategic role focused on defining needs and briefs. Each channel (CRM, App, etc.) has its own owner team for execution; your mission is to articulate, prioritize, and ensure that all content responds to a single business objective.

What you'll do

Main responsibilities:

🎯 Design, structure, and maintain short, medium, and long-term content planning

📝 Define content briefs for the production team, deciding when to reuse existing content and when to create new assets

📊 Establish metrics, KPIs, and dashboards to measure the performance of each campaign based on data

🤝 Act as the main point of contact and central communication channel with key areas: CRM, Mobile App, Internal Communications, Professional Client (B2B), and Decor

💡 Explain the value and logic of the content strategy to both technical profiles (IT, Data) and business profiles (Directors, Marketing)

🧩 Facilitate agreements between teams with conflicting priorities, without compromising delivery timelines or brand message cohesion

How you'll work

📍 Madrid (hybrid model - minimum 2 days per week on-site at the Alcobendas office)

About Multiplica

Multiplica is a digital consulting firm specializing in Salesforce implementation, customization, and support. The company helps businesses optimize their use of the Salesforce platform, offering services that range from strategic consulting to technical development and ongoing support. With a team of certified Salesforce experts, Multiplica serves a diverse client base across various industries, focusing on delivering tailored solutions that drive efficiency and growth.

In Spain, Multiplica operates with a dedicated team based in Barcelona, serving both local and international clients. The company's work culture emphasizes continuous learning and certification, making it an attractive option for international professionals with Salesforce expertise. They offer a collaborative environment where consultants can work on challenging projects and grow their skills in a dynamic, fast-paced setting.

Industry: Digital Consulting
Founded: 2010
Employees: 100–500
Headquarters: Barcelona, Spain
In Spain: Barcelona
Website: multiplica.com

Good to know if you are moving

Barcelona-based company with a strong focus on the Salesforce ecosystem, offering opportunities to work with a leading CRM platform.
The company has a global client base, providing exposure to international projects and practices.
The work environment is described as collaborative and learning-oriented, with a focus on professional development.
The company is certified in Salesforce, which can be a valuable credential for career advancement.
The company offers a hybrid work model, which can be attractive for internationals seeking flexibility.

In their own words

About the company & team

At Multiplica, we transform organizations through strategy, design, technology, and data. We work with leading companies across different industries to create digital products and services that generate real impact on businesses and people.

All open roles at Multiplica