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This job advert was originally written in Spanish.
Fluent and advanced level of English (essential for defending proposals and direct management with international clients).
Proven experience in social media, with experience in the streaming entertainment sector or high-volume digital content brands being especially valued.
Advanced proficiency in Sprinklr (management and planning) and Meltwater (listening and social intelligence) will be positively valued.
Hybrid work model: days in the office combined with remote work days.
Creative and dynamic work environment where you can develop your full talent and grow personally and professionally.
Benefits program and access to ongoing training.
At DDB-TBWA, we are looking for a Content Strategist to lead the local social media content strategy for an international streaming brand.
Your main objective will be to connect the brand's catalog with the local cultural reality, converting data and insights extracted from social listening into relevant content for the Spanish audience. Additionally, you will ensure the consistency and effectiveness of content in every format and across every brand channel.
Design and execute editorial calendars based on performance analysis, engagement metrics, and business objectives.
Identify content opportunities through active social listening and trend analysis, turning data into actionable insights.
Develop multi-channel distribution strategies that ensure a coherent narrative adapted to each audience segment.
Feed the brand's global strategy by providing local inputs that enrich the relevance of the content in the regional market.
Define and propose native formats for each social network, ensuring that every piece makes the most of the platform's specific language and dynamics.
Act as the main point of contact with the client to present and defend strategic proposals and results reports in English.
Coordinate, together with the content creators team, the optimization of posting times as well as content scheduling.
DDB Spain is the Spanish arm of DDB Worldwide, one of the largest and most awarded advertising and marketing communications networks in the world. Part of the Omnicom Group, DDB operates across more than 90 countries and is known for its creative campaigns, brand strategy, and digital marketing services. In Spain, the agency focuses on blending data-driven insights with creative storytelling, offering services that range from CRM and loyalty programs to social media strategy and content production for major clients in banking, entertainment, and consumer goods.
For international professionals, DDB Spain offers a dynamic and multicultural work environment, with offices in Madrid and Barcelona. The agency actively seeks talent with diverse backgrounds, as evidenced by its open roles for native German and Italian creative copywriters, and its emphasis on digital and data-driven marketing. Working at DDB Spain provides exposure to global brands and the opportunity to collaborate with a network of creative and strategic experts across the world, making it an attractive destination for those looking to build a career in advertising and marketing in Spain.
All applications will be considered for employment regardless of race, sexual orientation, or age.
DDB Spain · Madrid
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