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Growth Marketing & Sales Lead

Hybrid in Barcelona·Added yesterday (last checked 6 Nov)

Musky

2 open roles

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Our summary

Work mode: Hybrid, Barcelona
Experience: 4+ years
Benefits: Private health insurance

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

Growth Experience: at least 4 years in Growth Marketing, Performance Marketing, or digital acquisition, with a demonstrable impact on business growth.
B2C Sales Leadership: demonstrable experience managing sales teams, ideally in telephone sales, assisted digital sales, or call centers oriented toward end consumers.
Performance improvement: experience increasing conversion, productivity, and sales team results through KPI monitoring, coaching, and process improvement.
Digital acquisition mastery: experience managing significant Paid Media budgets; mastery of Google Ads, Meta Ads, digital analytics, attribution, tracking, SEO, and experimentation.
Business analytics: advanced ability to work with data, build dashboards, and identify the levers that explain sales evolution. Advanced level of Excel or Google Sheets.
CRM and processes: experience in the use and optimization of CRM, sales automation, follow-up systems, and customer journey improvement.
Leadership style: ability to develop people, provide clear feedback, make decisions, and mobilize the team toward demanding objectives, with autonomy, judgment, and a results orientation.

Nice to have

Sector experience: track record in B2C digital companies, insurtech, fintech, subscription, or lead generation-based models.
Advanced tools: experience with SQL, data visualization tools, attribution models, and sales process automation.
New channels: knowledge of AI-based search engine positioning and innovative acquisition and conversion strategies.
Languages: professional level of English.

Pay & benefits

What you'll get

Be part of an ambitious and collaborative project and team
Flexible working arrangements and hours
28 days of vacation
Offices in Barcelona (2 days of remote work)

The role

At Musky, we support people and their pets so they can enjoy a healthier, calmer, and happier life.

Backed by GCO Ventures, we are building a new way to understand health insurance for dogs and cats, combining veterinary coverage, prevention, technology, and an excellent customer experience.

What you'll do

We are looking for someone to take Musky's growth to the next level: you will have ownership from lead generation to sales conversion. You will combine the definition and execution of Growth Marketing strategies with the direct leadership of the B2C Sales team, the optimization of the sales process, and continuous performance analysis.

The performance agency we already work with will continue to be a relevant partner, but you will set the priorities, challenge the status quo, and take responsibility for the results. We are looking for an analytical profile, with a business mindset, real experience developing sales teams, and a passion for building and scaling.

Growth Strategy: define and execute the acquisition and growth strategy, with objectives for qualified leads, conversion, CAC, and investment efficiency.
Paid Media: lead Google Ads, Meta Ads, and new acquisition channels; direct the work of agencies and partners and optimize campaigns, audiences, creatives, and landings.
SEO and organic growth: develop search engine positioning and new AI-driven environments, in coordination with content and specialized providers.
Digital optimization (CRO): improve the digital quoting and contracting experience through friction analysis, A/B test prioritization, and collaboration with Product, Design, and Technology.
Sales team management: lead, develop, and motivate the B2C sales team, setting clear objectives, providing feedback, and fostering a culture of high performance and continuous improvement.
Sales volume growth: take ownership of contracting objectives, define action plans and sales forecasts, and coordinate acquisition and sales execution to maximize results.
Sales coaching: evaluate sales interactions, detect opportunities for improvement, and develop capabilities in sales pitches, objection handling, opportunity follow-up, and closing.
Sales funnel optimization: design and improve the sales process from lead generation to contracting, reducing friction and increasing conversion at every stage.
Sales Performance & Analytics: define and monitor KPIs for conversion, activity, productivity, and sales quality; analyze individual and collective results and transform them into actionable decisions.
CRM and Sales Operations: improve work systems, sales processes, and their automation; ensure effective use of the CRM and sales tools to achieve a measurable and scalable operation.
Reporting and forecasting: build dashboards and reliable forecasts to identify deviations, prioritize initiatives, and anticipate team capacity needs.
Cross-functional collaboration: work with Brand and Communication, Product, Technology, and Management on growth initiatives; provide sales data for decisions regarding value proposition, pricing, promotions, and strategic collaborations.

About Musky

Musky is a Spanish pet insurance provider offering customizable health coverage for dogs and cats, with features like up to €3,000 annual reimbursement, no copays or deductibles, and fast claim processing (within 72 hours). The company operates as an exclusive agency under Musky Solutions, S.L., and is backed by GCO Ventures, the corporate venturing arm of Grupo Catalana Occidente, a major insurance group. Its product is distributed digitally through its website and app, with a focus on prevention and personalized customer service.

Musky is headquartered in Sant Cugat del Vallès (Barcelona), Spain, and operates primarily in the Spanish market. The company is part of the GCO Ventures portfolio, which supports innovative initiatives and offers hybrid roles based in Barcelona (Utopicus Marenostrum) and Madrid. For international professionals, Musky offers a dynamic startup environment within a large corporate group, with opportunities in growth marketing, sales, and community management, and a strong emphasis on digital innovation and customer experience.

Industry: Pet Insurance
Headquarters: Sant Cugat del Vallès, Barcelona, Spain
In Spain: Barcelona, Madrid

Good to know if you are moving

Musky is based in Sant Cugat del Vallès (Barcelona), Spain, and is part of GCO Ventures, the corporate venturing arm of Grupo Catalana Occidente, a major Spanish insurance group.
The company offers hybrid work models, with roles based in Barcelona (Utopicus Marenostrum) and Madrid, as indicated on its careers page.
Musky's product is a digital pet insurance service, with a strong focus on technology and customer experience, which may appeal to professionals in growth marketing, sales, and product development.
As a startup within a large corporate group, Musky provides the opportunity to work in an innovative environment with the backing of an established insurance company.
The company operates in the Spanish market, so fluency in Spanish is likely essential for most roles, especially those in marketing, sales, and community management.

In their own words

Additional information

We are committed to building a diverse, inclusive, and authentic team. If this role excites you but your experience does not meet all the requirements, we encourage you to apply anyway.

All open roles at Musky