Social Media Strategy & Integration Manager (Banking)

Hybrid work model: days in the office combined with remote work days.
Creative and dynamic work environment where you can develop your full talent and grow personally and professionally.
Benefits program and access to ongoing training.

We are looking for a Social Media Strategy & Integration Manager to connect the social strategy of a banking institution with brand and business objectives.
This role does not manage day-to-day social media operations. Its responsibility is to integrate social logic into campaigns and communication plans from briefing to analysis, combining strategic vision, data intelligence, and cross-functional integration with internal teams and agencies.

Acts as a strategic reference in social media, ensuring coherence, cultural relevance, and measurable contribution to business.

1. Social Strategy & Planning

• Define the social media strategy (organic, paid & earned) aligned with brand and business.
• Integrate social logic from briefing to analysis.
• Establish strategic KPIs aligned with brand, business, and channel objectives.
• Adapt the strategy to the logic of each platform (TikTok, Instagram, Facebook, YouTube, and LinkedIn), understanding their formats, algorithms, and user behaviors.

1. Social Intelligence & Reporting

• Turn performance data and social listening into strategic decisions.
• Analyze the impact of content, activations, and brand sentiment.
• Anticipate reputational risks and establish action protocols.
• Identify relevant trends and opportunities through social listening.

1. Business Integration & Collaboration

• Act as a strategic liaison between marketing, communications, branding, and agencies, ensuring the effective integration of strategy and projects.
• Ensure coherence between positioning, creativity, and execution across social.
• Lead strategic alignment sessions and workshops between teams.

• Minimum of 4 years of experience in social media strategy, social planning, digital consulting, or social strategy roles in banking, agencies, or corporate communications environments.
• Strategic vision of social media (organic and paid) beyond operational content execution.
• Experience working with social performance data, social listening, and audience insights, with the ability to turn them into strategic recommendations for business and creativity.
• Business stakeholder-oriented profile (accounts, marketing, communications, branding, CX) with the ability to influence and drive cross-functional alignment.
• Creative sensitivity, understanding of social media language, and the digital cultural context.
• Communication, presentation, and facilitation skills for strategic workshops.
• High level of Spanish and English (minimum B2/C1). Knowledge of Italian and/or German will be valued.
• Previous experience in regulated sectors and managing brands with high reputational exposure on social media will be valued.

• A role with direct impact on how social media elevates the cultural and strategic relevance of the banking brand.
• Close collaboration with account, marketing, and creative teams on high-impact projects for business and brand.
• A collaborative environment where social, strategy, and creativity are built in an integrated way.
• A position with real impact on defining the role of social within the bank's communications ecosystem.
• Growth opportunities in social strategy, digital communications, and cross-functional leadership.
• Stability, career development, and participation in key initiatives for the evolution of the bank's social presence.