Social Media Strategist

🧠 Convert insights into strategy. You will analyze behaviors, conversations, trends, and cultural signals to detect opportunities and transform them into clear and actionable strategies.

📱 Design social-first strategies. You will define the role that social media should play for each brand: territories, audiences, channels, content, creators, communities, and activation opportunities.

💡 Transform strategy into ideas. You will work alongside creative and content teams to convert insights into concepts and proposals capable of generating conversation and relevance.

📖 Build narratives that convince. You will shape clear strategic proposals with storytelling, capable of defending an idea both to a creative team and in front of a client.

🤳 Understand internet culture from the inside. TikTok, Instagram, YouTube, creators, emerging formats, algorithms, communities, memes... We don't expect you to guess the next trend, but we do expect you to be curious about understanding what is happening, why it is happening, and what opportunity it represents for a brand.

🤝 Work cross-functionally. You will collaborate with Strategy, Creativity, Content, and Accounts to ensure ideas reach execution without losing strength along the way.

📊 Learn from results. You will use metrics and learnings to understand what works, what doesn't, and how to evolve the strategy.

• 🚀 3-5 years of experience leading Social Media Strategy in an agency, consultancy, or environments where you have worked with different challenges and brands. We will especially value experience developing innovative and disruptive strategies that go beyond the conventional.
• 📲 Real interest in digital culture, the evolution of platforms and content creators, always staying up to date with trends and new ways of communicating.
• 🧠 Ability to structure clear strategic narratives, prioritize ideas, and present proposals effectively.
• 🎨 Creative sensitivity and visual judgment.
• 📈 Knowledge of paid media and digital ecosystems.
• 🌍 Languages: Spanish 🇪🇸 and English 🇬🇧 (advanced/professional level, essential).

If you have made it this far, it seems we have done something right. 😉

Apply and the People team will review your profile. And if you have a portfolio, case studies, social profiles, or projects that help us understand how you think, we would love to see them.

If we see a match, we will talk to get to know each other, tell you more about VML, the project and, above all, understand how you see the social world.

A tip for the process: we are not looking for textbook answers. We want to understand how you think.

Are you in? 🚀

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.