Senior Lead Acquisition and Conversion Specialist

We are looking for professionals with a university degree in Engineering (Industrial, Computer Science, Telecommunications), Business Administration, Economics, Mathematics, Statistics, or similar. Postgraduate training in Strategy, Data, Pricing, Digital Marketing, or Analytics will be valued.

The person joining will have a minimum of 4 years of experience in B2C digital acquisition, data-driven funnel analysis and optimization, pricing, and monitoring acquisition and conversion indicators. Additionally, they must be able to demonstrate knowledge in the analysis and improvement of acquisition, conversion, and lead management processes. It will be very positive to have previously worked in the insurance, banking, utilities, or financial marketplace sectors, as well as having worked with pricing, product, and commercial channels in a coordinated manner.

Having a Disability Certificate of 33% or higher will be valued.

At Reale Seguros we offer the experience and stability that only a large company with a strong track record can offer. The place of employment will be at our office in central Madrid, with a full-time or intensive schedule depending on the time of year. An indefinite contract is offered with attractive salary and interesting social benefits. Reale Seguros has the most highly valued recognitions for working at a company: Great Place to Work, Family-Responsible Company, Equality in the Workplace, and Rational Working Hours Seals.

Senior Lead Acquisition and Conversion Specialist

Develop your career in our excellent team at the Madrid head office

Join a leading company in the insurance sector

We are looking for professionals who share our passion and interest in developing a common project in the long term.

What will you have to do?

The Senior Lead Acquisition and Conversion Specialist profile will have the mission of analyzing acquisition performance by source and proposing optimization actions aimed at improving the conversion, value, and profitability of the Direct Channel, ensuring consistency between volume, conversion, and profitability.

Some of the more specific functions of a SENIOR LEAD ACQUISITION AND CONVERSION SPECIALIST:

Analyze the premium differential in acquisition relative to the market, identifying and proposing value improvement opportunities through coverage, product configurations, and commercial actions coordinated with Pricing and Product.

Measure the impact of upselling on conversion, average premium, CAC, and LTV, coordinating with Pricing and Product the increase in customer value without affecting conversion.

Monitor and analyze pricing accuracy throughout the acquisition funnel (T1/T2/T2E), technical and commercial KPIs, and competitive positioning, identifying improvement opportunities and coordinating their implementation with the involved areas to optimize conversion.

Perform integral monitoring of the acquisition funnel (the process from lead to closing), detecting frictions and improvement opportunities and coordinating with the Contact Center and Digital Operations the implementation of actions aimed at maximizing the closing of valuable leads.

Define, monitor, and analyze Direct Channel acquisition KPIs (conversion, CAC, average premium, market differential, and LTV/CAC ratio), ensuring traceability between pricing, flexibility in Q&B, upselling actions, and business results, preparing analyses and recommendations within a continuous test & learn process.

Lead in the Direct Business the implementation, adoption, and evolution of the CRM capabilities necessary to maximize acquisition, conversion, and customer value, defining business needs, driving new use cases, and coordinating their development with the corporate CRM area.

Ensure the effective use of prioritization, scoring, commercial personalization, and complete traceability up to the policy and LTV capabilities, contributing to turning the CRM into a key lever for growth, conversion improvement, and channel profitability.