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Senior Paid Media & Growth Analytics

Hybrid in Madrid·Added yesterday (last checked 6 Nov)

Agency

Catenon

222 open roles

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Our summary

Work mode: Hybrid, Madrid
English: Required
Experience: Senior level

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Skills

Nice to have

This job advert was originally written in Spanish.

Requirements

What we're looking for

Must-Haves:

Solid experience in digital analytics, marketing data, marketing intelligence, or business data analysis (preferably in an agency or dynamic digital environment).
Advanced proficiency in tools such as Google Analytics 4 (GA4), Looker Studio, Excel, and Google Sheets.
Experience in the management and optimization of Paid Media campaigns.
Autonomy, results orientation, high agility, and demonstrable analytical capacity.
Professional level of English (weekly spoken and written interaction with decentralized teams will be required).

Nice-to-Haves:

Degree in technical fields, engineering, mathematics, marketing, Business Administration, or related.
Advanced technical knowledge such as SQL and BigQuery.
Previous experience in digital marketing agencies.

The role

We are looking for a highly data-oriented Sr Paid Media & Growth Analytics to join our Marketing team in Madrid. This replacement position aims to bring in a senior profile with solid analytical capacity and business vision. Your main mission will be to lead the Paid Media strategy, boost growth analysis (Growth Analytics), and optimize conversion funnels and digital measurement. You will work in direct collaboration with local and international teams, especially with Germany, providing a rigorous data-based approach to drive the success of our campaigns and acquisition strategies.

What you'll do

Digital and business analytics: Perform in-depth analysis of user behavior, acquisition sources, purchase funnels, conversion, sales, and profitability. Identify trends by transforming data into concrete recommendations to optimize the performance of marketing actions and business results. Perform ad hoc analyses and cross-functional studies to respond to business needs, evaluate initiatives, and support decision-making.
Measurement, reporting, and analytical support for the department: Define and maintain key KPIs and digital measurement criteria. Lead conversion rate optimization (CRO) analysis and optimization. Build, maintain, and improve the Growth dashboard, integrating traffic, conversion, and results from different channels. Implement, audit, and validate digital tracking, including Google Tag Manager, data layer, pixels, events, UTMs, and conversions. Detect errors or discrepancies, analyze their cause, and propose or apply technical solutions.
Paid Media and affiliation management: Define the Paid Media strategy by channel. Plan, implement, and optimize Paid Social campaigns. Coordinate activation with the responsible agencies or international teams. Manage and monitor the approved Paid Media budget, controlling its distribution and proposing adjustments based on results.
Collaborate with international departments and teams: Collaborate with different departments to improve measurement, share analysis, and develop optimization initiatives. Work with international teams to align measurement criteria, share best practices, and leverage group tools and knowledge.

About Catenon

Catenon is a global executive search and international recruitment firm that combines technology, data, and human insight to identify the best professionals worldwide. With 23 offices across the planet and operations in more than 100 countries, the company specializes in board search, executive search, middle management recruitment, international recruitment, salary benchmarking, and talent projects for industries including construction, engineering, energy, IT, life sciences, and professional services.

Headquartered in Madrid, Spain, Catenon operates as a Spanish multinational with a strong presence in the local market, offering roles such as Jefe de Obra, Director General, and Sales Manager across Spain. The company's work culture emphasizes global mobility, with opportunities for expatriation (e.g., COO in Mexico) and multilingual roles (e.g., French Desk in Madrid), making it attractive for international professionals seeking cross-border careers in recruitment and talent management.

Industry: Recruitment

In their own words

About the company & team

Our client is the European leader in IT services. Being part of their team means joining a dynamic, innovative, and constantly growing company, where passion for culture and leisure meets technological excellence and data analysis. A stimulating work environment is offered within a flexible hybrid model that promotes work-life balance, in addition to excellent social benefits and exclusive access to major live events.

All open roles at Catenon