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Marketing Automation Specialist

On-site in Palma·Added 2 days ago (last checked 4 Nov)

RIU Hotels & Resorts

40 open roles

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Our summary

Work mode: On-site, Palma
Education: Vocational training (FP Grado Medio)

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Skills

Nice to have

This job advert was originally written in Spanish.

Requirements

What we're looking for

Previous experience: 1 to 2 years of experience (or high-level internships) in Email Marketing, CRM, or Digital Marketing.
Education: A degree or vocational training in Digital Marketing, Communications, Advertising, E-commerce, or a related field. Specific SF certifications are a plus.
Hands-on knowledge of Email Marketing or CRM platforms, ideally Salesforce Marketing Cloud.
Knowledge of key email channel metrics and web analytics to measure traffic and conversions derived from the channel.

Nice to have

Knowledge of SQL is a plus.
Basic knowledge of HTML and CSS for email.

The role

RIU Hotels & Resorts is an international hotel chain founded in Mallorca. The company works day in and day out to continue offering the best service in nearly 104 hotels located in 23 countries.

At riu.com we are looking for a Marketing Automation Specialist to join our Digital Advertising and Communication team. You will be responsible for the execution and analysis of our email marketing campaigns and automations, ensuring that each communication reaches the right user at the right time.

The position is on-site at our offices in Palma de Mallorca.

In this role, you will work hand in hand with the Content, Design, CRM, and Data teams to turn the commercial and loyalty strategy into high-impact campaigns. You will be the person responsible for operating the SFMC automation tool, sending campaigns, tracking key metrics, and proposing continuous improvements to optimize those metrics.

What you'll do

Campaign execution: Set up and send newsletters and automated campaigns (welcome workflows, abandoned cart, loyalty, etc.)
Database management: Support audience segmentation, list cleaning, and database health maintenance in accordance with GDPR regulations.
A/B Testing and innovation: Propose and configure A/B tests on subject lines, CTAs, and content to continuously optimize performance.
Quality control: Rigorously review the correct rendering of emails across different devices and email clients before every send.
Analysis and reporting: Monitor KPIs and prepare periodic reports with practical conclusions for the team.

Experience and training

Portfolio / Case studies: It will be positively valued if you can provide examples of campaigns you have sent, flows you have built, or analyses you have previously carried out.
Technical skills and tools

Other competencies

Extreme attention to detail: Sound judgment when reviewing content, links, spelling, segmentation, and send times.
Data orientation: A natural curiosity for understanding metrics and making decisions based on results.
Organizational skills: Ability to manage calendars with multiple simultaneous sends.
Proactive attitude and willingness to learn: Eagerness to learn about advanced automation and the sector's and channel's best practices.

About RIU Hotels & Resorts

RIU Hotels & Resorts is a Spanish hotel chain and one of the world's largest hospitality groups, operating over 100 hotels across Spain, Europe, the Americas, Africa, and Asia. The company is a vertically integrated family-owned business that covers the full hotel value chain, from development and construction to operation and management of its own properties, with a strong focus on the sun-and-beach resort segment.

RIU's Spanish roots run deep: it was founded in Mallorca in 1953 and its global headquarters remain in Palma de Mallorca, where the company's central reservations and corporate teams are based. For international professionals, RIU offers a distinctive opportunity to work for a global hospitality leader while living in Spain, with roles spanning hotel management, operations, and corporate functions. The company's strong Spanish identity and its large portfolio of international resorts make it a relevant employer for those seeking a career in the tourism and hospitality industry.

Industry: Hospitality
Founded: 1953
Employees: 30,000–40,000
Headquarters: Palma de Mallorca, Spain
In Spain: Palma de Mallorca, Madrid, Barcelona

Good to know if you are moving

RIU is a Spanish family-owned company, so working in Spain offers the chance to join a global hospitality leader from its home base.
The company operates in over 20 countries, providing international mobility opportunities within its own hotel portfolio.
Spanish language skills are a significant advantage, as the corporate language and local operations are in Spanish.
The company has a strong focus on the sun-and-beach resort segment, which is a major industry in Spain.
RIU offers roles in hotel operations, management, and corporate functions, with a large number of properties in the Balearic and Canary Islands.

All open roles at RIU Hotels & Resorts