Retail Activation & Marketing Specialist

• You are proficient in retail marketing, field marketing, trade marketing, partnerships, activations, or events environments.

• You know how to manage partners and collaborations from start to finish.

• You feel comfortable with commercial contact and negotiation.

• You know how to organize and follow up on different actions at the same time.

• You can coordinate events, materials, suppliers, and budgets without losing sight of the details.

• You handle Excel or Google Sheets for tracking and analysis.

• You feel comfortable working with results and KPIs to understand what is working.

• And, above all, you know how to transform a good idea into a real and executable action.

• Between 2 and 4 years of experience in retail marketing, field marketing, trade marketing, partnerships, activations, events or branded experiences. We don't need you to have a very long track record: what especially matters to us is what you're capable of making happen.

• High levels of proactivity and autonomy. When you detect an opportunity, you move it and follow up until it becomes something real.

• You feel comfortable contacting people you do not know, requesting meetings, presenting proposals, insisting when necessary, and closing collaborations.

• A pragmatic and organized way of working. You can manage many conversations and actions at once without unnecessarily complicating projects.

• Applied creativity: you have good ideas, but you also know how to bring them down to earth.

• Taste, brand sensitivity, and attention to detail.

• Curiosity and a desire to stay up to date with what is happening in the market, in every city, and in sectors that could connect with Saigu.

In this role it will help if you come from sectors such as beauty, fashion, fitness/wellness, hospitality, lifestyle, premium F&B, retail or activation agencies, as long as you're used to moving partners and projects from start to finish.

At Saigu Cosmetics, we are not just building a makeup brand; we are building a different way of working. Since 2019, we have been developing high-quality products designed to enhance beauty in a practical and natural way, while creating a team with ambition, autonomy, and a real desire to generate impact.

We continue to grow and we want more and more people to discover Saigu beyond the digital world: in our stores, in their city, in communities that share our values, and through experiences that truly connect with the brand.

That's why we're looking for our next Retail Activation & Local Marketing Specialist, to achieve turning every city into a new opportunity to connect with more people.

In this role you'll be able to grow brand awareness and local customer acquisition around our stores, spotting opportunities, activating partners and communities, and turning ideas into real actions.

We want more people to know Saigu, enter our stores, try our products, and become new customers. And you will have a key role in making this possible.

• You will build an activation and local marketing calendar for each city and store, connected to acquisition, traffic, trial, and sales objectives.

• You will proactively seek partners aligned with Saigu: brands, pilates, barre, or yoga studios, gyms, hotels, cafés, restaurants, concept stores, offices, clubs, and other communities.

• You will contact potential partners, present Saigu to them, negotiate proposals, and close collaborations by defining considerations, timings, materials, and next steps.

• You will devise and execute events and experiences inside and outside our stores: sampling, pop-ins, workshops, anniversaries, collaborations, and community actions.

• You will propose new ways to bring people to our stores and generate local awareness, from collaborations with neighboring businesses to street teams, sampling, selective flyers, media, or local circuits.

• You will listen to the Retail and store teams, gather their ideas and needs, and transform them into simple, concrete, and executable actions.

• You will coordinate materials, suppliers, and budgets with Visual Merchandising, Growth & Activation, Brand, Education, and the rest of the involved teams.

• You will measure the result of your actions: new customers, traffic, attendance, leads, tickets, conversion, and cost.

• You will analyze which formats work, which ones are worth repeating or scaling, and which ones we should stop quickly.

• You will help us build an activation playbook to learn from every action, repeat what works, and continue improving.

What you will need to know how to manage to succeed in this position

This role is for you if you're one of those people who see an opportunity and immediately think: "I'm going to make it happen."

You have initiative, energy, and an ease for connecting with people and brands. You feel comfortable contacting someone you do not yet know, presenting a proposal, following up, and driving a conversation until it turns into a real collaboration.

You're a very hands-on person. You like thinking up ideas, but above all making them happen. You know how to go from an opportunity to a concrete action, with dates, materials, partners and clear objectives.

You work with autonomy, but also with judgment. You care that every activation makes sense for Saigu, is well executed, and responds to a real objective: generating awareness, traffic, trial, acquisition, or sales.

You have attention to detail, you stay mindful of what is happening in the market, and you enjoy discovering trends, communities, places, or formats that could fit our brand.

And although you'll have a lot of autonomy, you enjoy working as a team and coordinating cross-functionally with other teams, since you'll work with Retail, Revenue, Growth & Activation, Brand, Education, Visual Merchandising and our store teams.