Marketing & Growth Specialist

• At least 3–5 years of experience in B2B Marketing positions, preferably in technology, software, SaaS, or industrial solutions companies.
• Experience in developing positioning strategies, digital campaigns, and demand generation.
• Ability to understand technological products or solutions and convert their functionalities into benefits and commercial arguments.
• Advanced level of English, to work in an environment with international projection.

We are looking for a person with a growth mindset, initiative, and the ability to combine strategy and execution. Someone who does not limit themselves to implementing actions, but is capable of identifying opportunities, proposing new ideas, and transforming them into concrete initiatives that add value to the business.

• Knowledge of other languages, especially French, is valued.

At Gradhoc, we develop intelligent technological solutions to monitor, control, and optimize refrigeration systems, combining technologies such as Artificial Intelligence, IoT, Digital Twin, and predictive maintenance. Our goal is to help companies improve the efficiency of their facilities, optimize their resources, and make better decisions through technology.

We are looking to bring on a Marketing & Growth Specialist to help us boost our brand, strengthen our market positioning, and develop Marketing initiatives that contribute directly to business growth, both through the acquisition of new customers and the development of existing ones and our partner channel.

You will be part of the Business Development area, actively participating in the definition and execution of initiatives oriented towards Gradhoc's growth. Your challenge will be to transform our technological solutions into attractive value propositions for the market, developing narratives, content, and commercial tools that drive the acquisition of new customers, the growth of existing accounts, and the development of our partner ecosystem. You will combine strategic vision, creativity, and execution capacity, working in an integrated manner with the Business Development team and technical specialists.

• Strategy and positioning: develop initiatives that strengthen Gradhoc's positioning and its value proposition in the B2B market, aligned with Business Development objectives.
• Communication and commercial content: build differentiating brand narratives and transform complex technological concepts into clear, attractive, and customer-oriented messages, presentations, proposals, and commercial materials.
• Demand generation and Growth: design and execute actions oriented towards generating qualified leads, identifying opportunities, and contributing to commercial growth.
• Customer development and upselling: drive communication and content initiatives aimed at existing customers, structuring materials and value propositions that facilitate the identification and development of new opportunities, in coordination with technical specialists.
• Partner channel development: contribute to the revitalization of the channel through the creation and evolution of a Sales Kit, commercial tools, content, and actions that facilitate the presentation and commercialization of our solutions.
• Market development: participate actively in the identification of segments, sectors, and national and international expansion opportunities, developing the necessary actions and materials to approach them.
• Digital marketing and events: boost Gradhoc's digital presence and coordinate campaigns, content, trade fairs, webinars, and other actions that contribute to generating visibility and commercial opportunities.
• Analytics and continuous improvement: analyze the performance of initiatives, measure results, and identify opportunities to improve the effectiveness of Marketing and Business Development actions.