Senior Data Cloud Engineer

Telefónica España

¿Quieres unirte a una empresa líder en la industria tecnológica?

Sabemos que estás en búsqueda de un cambio...

And that's why, at Telefónica España, we offer you the opportunity to join our team.

WORK LOCATION: MADRID

Personas con muchas ganas de darlo todo y marcar la diferencia. Apasionadas de la innovación y las tecnologías punteras.

Con esta oportunidad podrás adentrarte en el apasionante universo tecnológico y ser parte del cambio: un mundo más conectado, más humano, y lleno de historias que transforman vidas.

Remember to attach your updated CV in PDF format.

To design, build, and operate the data and audiences layer in Salesforce Data Cloud, ensuring that data can be activated in real time for personalization and campaigns within Telefónica's martech ecosystem.

Ingestion, integration, and data flows

Gathering business requirements and adapting them to technical specifications

Configuring data streams and integrating sources (CRM, web, app, assisted channels, third parties)

Transforming and mapping data to the Data Cloud model (DMOs)

Designing and implementing data flows (batch and near real-time)

Monitoring and resolving issues in data pipelines

Data modeling & Customer 360

Defining and maintaining the customer data model

Configuring identity resolution rules

Building unified customer views (Customer 360)

Preparing data for activation

Creating and managing audiences

Defining complex audiences

Maintaining and optimizing segmentation logic

Configuring batch and real-time activations

Audience governance (naming, versioning, reuse)

Ensuring audiences are usable in campaigns and personalization

Segment Activation: Sending segmented audiences to other clouds (Marketing Cloud) for personalized campaigns.

Real-Time Experiences: Enabling real-time personalization across all touchpoints.

Creating engines in Salesforce Personalization

Maintaining, supporting, and ensuring data quality

Maintaining and updating data schemas, pipelines, and segmentation logic

Functional and technical support for CDP usage

Resolving data and audience-related issues

Monitoring data quality (completeness, latency, consistency)

Documenting processes, data models, and audiences

Defining best practices for CDP usage

Activation-oriented data governance

Ensuring consistency and scalability of the data model

DO YOU IDENTIFY WITH THIS? IT'S TIME TO TAKE THE LEAP!

DESIRED EDUCATION

5+ years in data engineering, CDP, or martech environments with Salesforce technology

Demonstrable experience with Salesforce Data Cloud or equivalent CDPs (Adobe, SAS Customer Intelligence 360, Tealium...)

Experience with customer data oriented toward activation

Experience in highly complex environments (telecom, banking, retail)

Knowledge of digital tracking (web/app events)

Experience working with marketing automation teams

Experience with end-to-end martech architectures

Mastery of data flows and data streams, DMOs in Data Cloud (essential), and Data spaces management

Advanced SQL

Customer-oriented data modeling

Experience with integrations (APIs, ETL/ELT, streaming, RT)

Knowledge of identity resolution

Knowledge of the Salesforce Marketing Cloud and Personalization ecosystem

Understanding of the use of Data Extensions as an activation layer (functional level)

Understanding of the impact of data on journeys and campaigns

Salesforce Certified Data 360 Consultant

At Telefónica, we firmly believe that promoting diversity and inclusion is a great opportunity to connect talent, grow as a company, and grow as a society. There is a place at Telefónica for all types of talent; above all, we seek diversity of talent. What's yours? WHY TELEFÓNICA?

If you join Telefónica, you join one of the TOP TEN technology companies to work for in Spain and a team that keeps reinventing itself every day to be a leader in its sector.

Y es que, en Telefónica España, creemos firmemente que son las personas como tú las que dan sentido a la tecnología y no al revés. Queremos hacer nuestro mundo más humano, conectando la vida de las personas. Y por ello, aspiramos a digitalizar a toda la sociedad, sin dejar a nadie atrás.

Además, somos uno de los mejores empleadores:

Immersing yourself in innovative and challenging projects.

Boosting your professional development through continuous training tailored to your needs and motivations.

We are committed to the balance between professional and personal life. At Telefónica Spain, we promote flexibility, positioning ourselves as a benchmark in new ways of working, schedules, working hours, and work-life balance measures: you will be able to enjoy a hybrid work model.

Te ofrecemos un contrato Indefinido y una retribución muy atractiva.

Life insurance, pension plan, and private medical insurance.

Inviting you to participate in our volunteering program.

You must be familiar with our company's Responsible Business Principles. We seek trustworthy professionals with integrity who are committed to ethical and transparent management, promoting fairer and more sustainable social and environmental development.