Digital Analytics Lead

The Cocktail is a multinational technology consultancy whose mission is to accelerate the sustainable growth of our clients. We mobilize large organizations to improve the relationship between brands and people through design, data, and technology. We understand what our clients need and orchestrate capabilities to achieve those goals at breakneck speed.

Our culture is based on diversity, creativity, and a mix of specialists (strategy, design, technology, data, research...). Our careers are characterized by exponential professional growth and by participation in projects with real impact for major clients.

Being part of The Cocktail implies surrounding yourself with an inspiring team from whom to learn and who will help you grow. We work under the maxim that it is better to ask for forgiveness than permission; therefore, we expect from you a disruptive and challenger vision, non-conformity, and a passion for excellence and challenges.

If you want to move in a challenging environment, create innovative projects, and make things happen, The Cocktail is for you.

Do you have experience in complex digital environments, a solid analytical vision, and the ability to transform data into business impact? We want to meet you.

We are looking for a digital analytics specialist to play a key role in defining and activating digital measurement strategies for global clients, helping them leverage the value of their data across web, app, product, and marketing ecosystems.

We are looking for someone capable of combining technical depth with maturity in client relationships; a trusted reference for various accounts who detects needs, connects learnings between projects, and contributes to the growth of the discipline.

• Act as a senior reference for different clients and accounts, generating trust and converting poorly defined challenges into clear opportunities and action plans.
• Identify needs, anticipate risks and opportunities, manage expectations, and connect patterns between clients to improve analytics solutions.
• Participate in proposals and new business opportunities, from framing the challenge and defining the approach to estimating effort and communicating the value of the solution.
• Lead digital analytics strategies for complex clients, translating their business challenges into measurement frameworks, KPIs, use cases, and activation roadmaps.
• Direct projects throughout the entire data lifecycle: measurement strategy, tracking requirements, tagging, data collection and ingestion, reporting, dashboards, and insight generation.
• Convert business, product, and marketing objectives into actionable KPIs and clear recommendations for decision-making.
• Define new metrics, data collection opportunities, and analytical solutions that are viable, relevant, and well-implemented.
• Perform in-depth analyses and data audits to detect root causes, evaluate quality and reliability, and define improvement plans.
• Act as a digital measurement specialist for web and app assets, digital products, CRO, and multi-channel marketing campaigns.
• Participate directly in projects when necessary, balancing execution with strategic and leadership responsibilities.
• Use and guide the use of Google Analytics and/or Adobe Analytics, tag managers, Looker Studio, Power BI, and client-specific tools.

We believe that the best work is done when we are together, fostering creativity, collaboration, and connection. That is why we have adopted a hybrid approach, with teams in the office an average of four days a week. If you need adaptations or flexibility, please discuss this with the hiring team during the interview process.