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Marketing Automation Internship

Hybrid in Madrid·Full-time·Added 2 days ago (last checked 22 Oct)

Our summary

Work mode
Hybrid, Madrid
Contract
Full-time
English
Required
Education
University degree

Visa options

  • The ad rules out sponsorship

    The advert says visa sponsorship isn’t available for this role.

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

We are looking for Digital Marketing students eager to join our Marketing Automation team to help large companies improve their relationship with their customers. You will be trained in the main market platforms (Salesforce, Adobe, and Braze) and, at the same time, you will develop your consultant profile: understanding the client's business, proposing solutions, and defending them, all under the supervision of an expert tutor.

If you are a restless, curious person who is passionate about marketing, this challenge is for you 😉

  • Education in Digital Marketing, Advertising, Business Administration, Engineering, or similar.
  • Real interest in marketing automation, CRM, and personalization.
  • High level of English, as we work with international clients.
  • Analytical capacity and good communication, both written and oral.
  • That you have the possibility to sign an internship agreement with a study center.
  • That you can carry out the internship in a hybrid model at our Madrid office.
  • Availability to work full-time and join on November 11th.

Nice to have

  • Basic knowledge of some automation or email marketing platform (Salesforce Marketing Cloud, Adobe, Braze, Mailchimp, HubSpot, etc.).
  • Notions of HTML/CSS, SQL, or web analytics.
  • Certifications, courses, or personal projects related to digital marketing or CRM.
  • Experience presenting or defending ideas in public, in academic work, or projects.

Pay & benefits

What you'll get

  • Paid internship for 6 months, and the possibility of continuing to grow within the team after the internship.
  • Hybrid model in our Madrid office, with flexibility to decide when to come in.
  • A community of universities that, like you, are starting their careers.
  • One day of vacation for each month of the internship.
  • No dress code: come as you want.
  • A specific training plan for your role and an assigned sponsor to help you elevate your professional career.

The role

The Cocktail is a multinational technology consultancy whose mission is to accelerate the sustainable growth of our clients. We mobilize large organizations to improve the relationship between brands and people through design, data, and technology. We understand what our clients need and orchestrate capabilities to achieve those goals at breakneck speed.

Our culture is based on diversity, creativity, and a mix of specialists (strategy, design, technology, data, research...). Our careers are characterized by exponential professional growth and participation in projects with real impact for major clients.

Being part of The Cocktail implies surrounding yourself with an inspiring team from whom you can learn and who will help you grow. We work under the maxim that it is better to ask for forgiveness than permission; therefore, we expect from you a disruptive and challenger vision, non-conformity, and a passion for excellence and challenges.

If you want to move in a challenging environment, create innovative projects, and make things happen, The Cocktail is for you.

What you'll do

  • You will participate in defining the marketing and automation strategy for our clients, from understanding the business to proposing the solution.
  • You will learn to configure and manage campaigns, segmentations, and automations on platforms such as Salesforce Marketing Cloud, Adobe (Journey Optimizer, Campaign, Marketo Engage), and Braze.
  • You will design user journeys and work with buyer personas to personalize communication at every moment of the customer lifecycle.
  • You will analyze the performance of digital channels (email, SMS, push, in-app, WhatsApp) and propose optimizations and A/B tests.
  • You will measure results with tools such as Google Analytics and Looker Studio, and convert them into clear recommendations for the client.
  • You will develop your consulting facet: you will participate in workshops and meetings with clients, gather requirements, document processes, and present conclusions.
  • You will handle and produce technical and functional documentation in English.
  • You will collaborate with teams from other areas (data, technology, design, strategy) on multidisciplinary projects.

About VML The Cocktail

Industry
Marketing & Advertising
Website
vml.com

In their own words

About the company & team

WPP is the trusted partner for the growth of leading brands worldwide. We combine media intelligence and cutting-edge data solutions, top-tier creativity, state-of-the-art production, transformative business solutions, and pioneering strategic advisory into a single company, powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, seize opportunities, and achieve transformative growth. For more information, visit WPP.com.

We believe that the best work is done when we are together, fostering creativity, collaboration, and connection. That is why we have adopted a hybrid approach, with teams in the office an average of four days a week. If you need adaptations or flexibility, please discuss it with the hiring team during the interview process.

WPP (The Cocktail/VML) is an equal opportunity employer and considers candidates for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels part of the company and has the same opportunities to progress in their careers.

By clicking "Submit application", all the information you add below will be sent to The Cocktail/VML. Before doing so, we recommend that you read our Recruitment Privacy Policy. California residents should read our Recruitment Privacy Notice in California. It explains what we do with your personal data when you apply for a position at our company and how you can update the information you have provided to us or delete it.

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