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SEO & GEO Internship

Hybrid in Madrid·Full-time·Added 2 days ago (last checked 22 Oct)

Our summary

Work mode
Hybrid, Madrid
Contract
Full-time
English
Required
Education
University degree

Visa options

  • The ad rules out sponsorship

    The advert says visa sponsorship isn’t available for this role.

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

We are looking for marketing students interested in specializing in the future of search: how brands gain visibility in traditional search engines and, increasingly, in generative artificial intelligence responses. You will perform functions in content, technical SEO, and GEO (Generative Engine Optimization).

  • That you have training related to the field of Marketing and have seen some SEO.
  • Curiosity about generative AI and a habit of using tools such as ChatGPT, Gemini, or Perplexity. We will value if you have experimented with prompts or analyzed how they respond to questions about brands or products.
  • If you know SEO analysis tools (Screaming Frog, Google Analytics, Google Search Console, Semrush, Ahrefs, Moz, etc.) or AI visibility monitoring tools, it would be great.
  • That you can come to our offices in Madrid, in a hybrid format, during the internship.
  • That you can sign an internship agreement with your educational institution.
  • To have availability for full-time incorporation on November 11th.
  • That you come with a desire to learn and to contribute the best of yourself.
  • High level of English.

Pay & benefits

What you'll get

  • Paid internship for 6 months, and the possibility of continuing to grow within the team after the internship.
  • Hybrid model in our Madrid office, with flexibility to decide when to come in.
  • A community of universities that, like you, are starting their careers.
  • One day of vacation for each month of the internship.
  • No dress code: come as you want.
  • A specific training plan for your role and an assigned sponsor to help you elevate your professional career.

The role

The Cocktail is a multinational technology consultancy whose mission is to accelerate the sustainable growth of our clients. We mobilize large organizations to improve the relationship between brands and people through design, data, and technology. We understand what our clients need and orchestrate capabilities to achieve those goals at breakneck speed.

Our culture is based on diversity, creativity, and a mix of specialists (strategy, design, technology, data, research...). Our careers are characterized by exponential professional growth and by participation in projects with real impact for major clients.

Being part of The Cocktail implies surrounding yourself with an inspiring team from whom to learn and who will help you grow. We work under the maxim that it is better to ask for forgiveness than permission; therefore, we expect from you a disruptive and challenger vision, non-conformity, and a passion for excellence and challenges.

If you want to move in a challenging environment, create innovative projects, and make things happen, The Cocktail is for you.

What you'll do

  • Participate in technical SEO and content audit projects, including preparing websites to be crawled and understood by search engines and AI assistants.
  • Analyze brand visibility and positioning in ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews, identifying mentions, citations, and sources.
  • Define and test prompts representative of user searches to measure brand presence against the competition in generative environments.
  • Create and optimize content to improve organic positioning and the probability of being cited by AI models (clear, structured, data-driven, and authoritative content).
  • Implement on-page and off-page optimizations, including structured data (schema), information architecture, and brand mention and authority strategies.
  • Perform keyword research and competitor analysis, expanding it to conversational search intent and the questions users ask AI.
  • Monitor and analyze SEO and GEO performance, and prepare reports that translate results into actionable recommendations for the team and the client.
  • Collaborate with other teams (content, development, PR, analytics) to implement SEO and GEO best practices.
  • Stay up to date with news regarding search engines and AI models, and propose tests and learnings to the team.

About VML The Cocktail

Industry
Marketing & Advertising
Website
vml.com

In their own words

About the company & team

WPP is the trusted partner for the growth of leading brands worldwide. We combine media intelligence and cutting-edge data solutions, top-tier creativity, state-of-the-art production, transformative business solutions, and leading strategic advisory into a single company, driven by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, seize opportunities, and achieve transformative growth. For more information, visit WPP.com.

We believe that the best work is done when we are together, fostering creativity, collaboration, and connection. That is why we have adopted a hybrid approach, with teams in the office an average of four days a week. If you need adaptations or flexibility, please discuss this with the hiring team during the interview process.

WPP (The Cocktail/VML) is an equal opportunity employer and considers candidates for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels part of the company and has the same opportunities to progress in their careers.

By clicking "Submit application", all the information you add below will be sent to The Cocktail/VML. Before doing so, we recommend that you read our Recruiting Privacy Policy. California residents should read our Recruiting Privacy Notice in California. It explains what we do with your personal data when you apply for a position at our company and how you can update the information you have provided to us or delete it.

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