SEO & AI Search in Madrid

• 🕛 Flexible schedule
• ✈️ 25 vacation days per year + Christmas Eve and New Year's Eve + 2 days during Holy Week
• 💻 Hybrid, full remote, or in-person model.
• 🎓 Personalized career plan and continuous training
• 🙌 We have no dress code. Come to work however you want.
• 🛍️ Exclusive discounts and time for your growth.
• 💳 Access to Cobee
• 🤱🏼 Maternity support initiatives and equality and diversity policies.

The Cocktail is a multinational technology consultancy whose mission is to accelerate the sustainable growth of our clients. We mobilize large organizations to improve the relationship between brands and people through design, data, and technology. We understand what our clients need and orchestrate capabilities to achieve those goals at breakneck speed.

Our culture is based on diversity, creativity, and a mix of specialists (strategy, design, technology, data, research...). Our careers are characterized by exponential professional growth and by participation in projects with real impact for major clients.

Being part of The Cocktail implies surrounding yourself with an inspiring team from whom to learn and who will help you grow. We work under the maxim that it is better to ask for forgiveness than permission; therefore, we expect from you a disruptive and challenger vision, non-conformity, and a passion for excellence and challenges.

If you want to move in a challenging environment, create innovative projects, and make things happen, The Cocktail is for you.

The world of search is evolving and, with it, digital positioning strategies. Users no longer rely solely on traditional search engines, but instead discover information through generative artificial intelligence engines, social networks, and new search platforms.

We are looking for a profile with a solid technical foundation in SEO, specialization or advanced interest in GEO (Generative Engine Optimization), and great analytical capacity to understand how brand visibility evolves in this new environment. A person capable of combining data analysis, experimentation, and the use of artificial intelligence tools to develop innovative, efficient, and results-oriented positioning strategies.

• Perform technical and content SEO audits, identifying opportunities for improvement in organic positioning.

• Design and implement optimization strategies for traditional search engines and generative artificial intelligence engines (ChatGPT, Gemini, Perplexity, among others).

• Develop GEO strategies to improve the presence, visibility, and citation of brands in responses generated by AI models.

• Create, use, and optimize AI skills and agents to automate and improve the execution of tasks related to SEO and GEO.

• Perform keyword research (keyword research), competitor analysis, and identification of new positioning and discovery opportunities.

• Analyze performance data, monitor KPIs, and prepare reports that allow for actionable conclusions and guide decision-making.

• Collaborate with content, strategy, social, and other discipline teams to develop relevant content optimized for different platforms and search environments.

• Design Digital PR and link building strategies with media, communities, and influencers to reinforce the digital authority and reputation of brands.

• Research, experiment, and test new tools, formats, and optimization methodologies in a constantly evolving search environment.

WPP is the trusted partner for the growth of leading brands worldwide. We combine media intelligence and cutting-edge data solutions, top-tier creativity, state-of-the-art production, transformative business solutions, and leading strategic advisory into a single company, driven by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, seize opportunities, and achieve transformative growth. For more information, visit WPP.com.

We believe that the best work is done when we are together, fostering creativity, collaboration, and connection. That is why we have adopted a hybrid approach, with teams in the office an average of four days a week. If you need adaptations or flexibility, please discuss this with the hiring team during the interview process.

WPP (The Cocktail/VML) is an equal opportunity employer and considers candidates for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels part of the company and has the same opportunities to progress in their careers.

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