Search Manager

At WPP Media, we invest in our people, driving your professional growth with the same passion with which we lead responsible media investment. Being part of our team means accessing a global network of knowledge and opportunities, where you will be able to expand your horizons and always be at the forefront of the sector. In addition to a dynamic and challenging work environment, at WPP Media we care about your well-being and balance. Therefore, we offer a benefits package designed for you:

• Flexibility: Enjoy a hybrid remote working model in Madrid, complemented by flexible start and finish times.
• Well-being and benefits: Access a Flexible Remuneration plan that adapts to your needs, daily meal allowance, and coffee and fruit in the office.
• Personal care: We promote your health and well-being with Yoga/Pilates classes and the possibility of physiotherapy sessions.

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build a better future for the planet, our clients, and our team.

WPP Media is WPP's global media agency. In a world where media is everywhere, we use the best platforms, people, and partners to create unlimited growth opportunities. For more information, visit https://www.wppmedia.com/es

Our culture and our people are the engine of WPP Media, and they drive us to deliver exceptional experiences. In this role, your contribution will be key to living and promoting our values:

• Be Extraordinary: Collectively leading to inspire transformative creativity.
• Create an Open Environment: Balancing people and client experiences, cultivating trust.
• Lead with Optimism: Driving growth and development to mobilize the entire company.

Currently, from our Media Management & Delivery team, we are looking for a Search Manager to drive the strategy and execution of Search campaigns for our key accounts. Your role will be fundamental in managing a high volume of investment, leading innovation and advanced optimization across multiple regions to exceed our clients' business objectives.

In this role, you will have the opportunity to:

• Execute, manage, and optimize Search campaigns (PPC, Shopping, Display in Search, Discovery, Performance Max, etc.) daily in Google Ads and Bing Ads, ensuring the achievement of defined KPIs.
• Implement and refine bidding strategies, account structures, keywords, and creatives to maximize efficiency and ROI, adapting them to the particularities of each region.
• Stay up to date with the latest trends, advertising formats, and tools in Google Ads, Bing Ads, and other search engines.
• Actively implement innovations and new functionalities in the campaigns under your responsibility, seeking continuous performance improvement.
• Identify opportunities for task automation and process optimization within campaign management.
• Continuously monitor campaign performance, performing exhaustive data analysis (using Google Analytics 4, dashboards, etc.).
• Prepare clear and actionable performance reports, detailing results, key insights, and recommendations.
• Detect deviations and proactively propose corrective actions.
• Collaborate closely with the Search Team Lead to implement the general account strategy, contributing your tactical and regional expertise.
• Offer technical support and recommendations to media agencies and internal teams, sharing best practices and knowledge regarding the Search ecosystem.

• From 5 years of experience as a Search Manager, SEM Manager, or similar role, managing high-volume and high-budget SEM accounts.
• Expert in Google Ads (Search, Shopping, Display in Search, Performance Max, DSA, Discovery) and proficiency in Bing Ads (Microsoft Advertising).
• Handling of web analytics tools (Google Analytics 4) and data reporting and visualization tools (e.g., Looker Studio, Power BI).
• Ability to translate global strategy into detailed and effective tactical plans, with a strong orientation toward optimization and continuous improvement.
• Genuine interest and ability to research, propose, and apply new trends, formats, and technologies in the daily execution of campaigns, including the presentation of business cases.
• Excellent communication skills to interact with the Search Team Lead, agencies, clients, and internal teams, as well as to present results and defend tactical decisions.
• Ability to work autonomously, efficiently manage multiple cross-functional projects, and prioritize tasks in a dynamic, high-volume environment.
• Valuable experience with other search engines and paid platforms (e.g., Yandex, Naver, or Baidu, etc.) and App (Appsflyer, Firebase, and ASA).
• High level of Spanish and English.

If you identify with this opportunity and want to be part of WPP Media, we would love to meet you! Send us your application and, if your profile fits what we are looking for, we will get in touch with you. For any questions, you can contact us at talentacquisition.spain@wppmedia.com.

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