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Manager - Salesforce Marketing Cloud Development

On-site in Madrid·Added 1 month ago (last checked 9 Oct)

VML MAP

19 open roles

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Overview

Work mode: On-site, Madrid
English: Required
Experience: 6+ years

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Skills

Requirements

What we're looking for

You are a visionary and influential leader with a proactive approach to problem-solving and a passion for developing talent. Your proven ability to act as a strategic advisor for clients and colleagues means you confidently articulate complex technical concepts, influence decision-making, and drive organized, high-quality project delivery within the Salesforce Marketing Cloud domain. You are adept at breaking down ambitious projects into manageable chunks and ensuring your team meets deadlines.

6+ years of progressive developer experience, with at least 2+ years in a leadership or mentorship capacity within an agency or consulting environment, specifically focused on Salesforce Marketing Cloud.
Deep architectural and hands-on expertise with Salesforce Marketing Cloud, including advanced knowledge of Adstudio, Social Studio, and Einstein.
Mastery of technologies such as SQL, AMPscript, and JavaScript, with a strong emphasis on setting technical standards and guiding complex SFMC implementations.
Demonstrated experience with Workflow Engines, HTML, CSS, and proficiency in multiple programming languages, contributing to innovative solution design and technical problem-solving within SFMC.
Exceptional communication and presentation skills (in English), enabling you to articulate strategic vision and technical roadmaps to diverse audiences, and influence client decisions related to Salesforce Marketing Cloud solutions.

Nice to have

Strong marketing domain knowledge is a significant plus.

The role

Are you eager to learn new technologies and inspire a team to build cutting-edge solutions within Salesforce Marketing Cloud? Do you appreciate a collaborative and empowering working environment where you get a high level of decision-making authority, the support you need, and the opportunity to shape technical strategy? Can you lead a team in transforming complex business requirements into excellent technical solutions within the SFMC ecosystem? And would you like to lead some of the world's most skilled marketing automation developers on one of the industry's most advanced CRM platforms? Then you might be just the one we are looking for!

WPP Enterprise Solutions MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric, leveraging platforms like Salesforce Marketing Cloud. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

What you'll do

As a Manager - Salesforce Marketing Cloud Development, you will be responsible for leading and inspiring a team of skilled developers, defining the technical architecture, and overseeing the end-to-end delivery of complex Salesforce Marketing Cloud projects. Your job will be to translate advanced client requirements into robust, scalable technical solutions within SFMC by researching concepts, strategy, and target for the project. You will guide your team in developing automations, approving technical specifications, estimates, deployment plans, and test methodologies.

Driving product implementation and customisation initiatives within Salesforce Marketing Cloud for major clients.
Establishing and ensuring adherence to best practices for testing, maintaining, and optimising client applications and platforms built on SFMC.
Leading stakeholder communication, providing strategic project feedback and updates, and championing agile methodologies within your team's delivery.
Mentoring and developing junior and senior developers, fostering a culture of continuous learning and excellence within the SFMC space.
Contributing to solution architecture and technical roadmap planning for large-scale Salesforce Marketing Cloud implementations.

About VML MAP

VML MAP is a global marketing and technology agency that specializes in marketing automation, CRM, and data-driven customer engagement. It operates as part of the VML network, one of the world's largest digital marketing agencies, with a strong focus on Salesforce Marketing Cloud and other marketing technology platforms. The company serves a wide range of international clients, helping them optimize their marketing operations and customer experiences through advanced data insights and technical solutions.

In Spain, VML MAP has a significant presence, with offices in Madrid and Barcelona, where it hires for roles in data consulting, Salesforce development, and technical project management. The company is known for its collaborative and innovative work culture, offering international professionals the opportunity to work on global projects with a diverse team. With a strong emphasis on marketing technology, VML MAP is an attractive employer for those with expertise in Salesforce, data analytics, and marketing operations.

Industry: Marketing
Founded: 2017
Employees: 1,000–5,000
Headquarters: New York, USA
In Spain: Barcelona, Madrid
Website: vml.com

Good to know if you are moving

VML MAP has offices in Barcelona and Madrid, offering a vibrant work environment in two of Spain's most international cities.
The company works with global clients, providing opportunities to collaborate on international projects and gain cross-market experience.
VML MAP is part of the VML network, which is a WPP company, offering career growth and mobility across a large global organization.
The company focuses on marketing technology, so professionals with Salesforce Marketing Cloud, data, and martech skills are in high demand.
Spain is a key hub for VML MAP's data and technology teams, with a strong emphasis on innovation and digital transformation.

In their own words

About the company & team

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses.

You will lead within an exciting and challenging professional environment, collaborating closely with Architects, Technical Project Managers, and other Managers across our diverse capabilities. You will foster cross-functional partnerships with Data Specialists and Designers, ensuring seamless integration and innovative solutions built leveraging Salesforce Marketing Cloud. Our common feature is that we are all competent, respectful teammates who you will inspire and empower to go the extra mile to help one another.

We value room for diversity, and you will get a chance to shape your daily tasks while leading your team's professional skillset development. We are proud of our multicultural environment and easy-going, dynamic atmosphere where we not only work together - we are great at having fun as well.

Additional information

MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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