GAES CRM Specialist

• Education & Experience: Bachelor's or Master's degree in Marketing, Economics, Business Administration or related fields, with 2-4 years of experience in CRM, Customer Marketing or Campaign Management.
• CRM & Audience Strategy: Knowledge of customer segmentation, lifecycle marketing, customer journey mapping and personalized multichannel campaigns.
• Data Analysis & Reporting: Strong analytical skills, with experience in campaign performance monitoring, KPI reporting and customer behavior analysis. Good command of Excel; knowledge of BI tools is a plus.
• Digital & Marketing Tools: Familiarity with CRM platforms, marketing automation tools and communication channels such as email, WhatsApp and mobile apps.
• Project & Stakeholder Management: Ability to coordinate CRM initiatives, manage operational activities and collaborate with cross-functional teams, including Corporate, CRM, Call Center and Retail.
• Key Competencies & Languages: Customer-centric mindset, proactive approach, strong organizational and communication skills, attention to detail and good command of English.

The CRM Specialist- Audience Strategy identifies growth opportunities and delivers personalized, data-driven campaigns across customer touchpoints to increase engagement, revenue, and loyalty.

• Develop customer segmentation and targeting strategies with the Corporate team, using data and analytics to guide campaign planning.

• Monitor engagement and conversion patterns, optimizing calls to action across the customer journey with CRM, Call Center, and REX teams.

• Execute behavior- and lifecycle-based campaigns across WhatsApp, email, store calls, and the Amplifon App, including personalized promotions for existing customers.

• Co-develop customer engagement and loyalty strategies with the Corporate team.

• Manage and optimize loyalty, referral, and Member-Get-Member programs, including the Amplifon App journey.

• Serve as the CRM lead for store openings, relocations, and network development initiatives.

• Coordinate CRM execution, database migration quality checks, and communications across the store network.

• Lead CRM reporting on database growth, customer contactability, and campaign contribution, including MGM and Pioneros.

• Analyze campaign results and monitor Go Pack performance to drive continuous improvement.

Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybryd working policy, allowing employees to work 6 days per month remotely.