CRM Specialist

• Experience (1-3 years) in retention or CRM at a B2C brand, ideally e-commerce or D2C
• Proficiency in Klaviyo or, at a minimum, another CRM / marketing automation tool
• Analytical capacity and a mindset of testing and continuous improvement: you draw conclusions from data and turn them into actions
• Agility, proactivity, organization, and attention to detail, even with several projects running in parallel
• Good writing skills: you know how to understand a brand's tone, who its customer is, and write for them
• Rigor in claims: when in doubt, ask, do not send

• Experience in multichannel campaigns: SMS and WhatsApp
• Handling of GA4 or other data analysis tools
• Knowledge of HTML/CSS and use of AI in your day-to-day
• Experience with loyalty, subscription, referral, or review programs
• Experience in health, beauty, wellness, or food

More than ticking all the technical boxes, we care about your mindset, your passion for customer experience, and your ability to learn quickly.

• Join a company with real purpose: healthy food and innovation
• Salary in line with the market according to know-how
• A culture of collaboration, learning, and trust
• Clear opportunities for growth with the project
• Hybrid work model (4+1)
• Flexible compensation with our partner Cobee
• Top discounts on all Baïa products
• Baïa Benefits program focused on your physical and mental well-being (we will provide more details later)

Don't meet 100% of the requirements? Apply anyway. We care more about how you think than ticking all the boxes ​

Your mission is to ensure that whoever tries Baïa, stays. Guarantee that every customer lives a personalized and relevant experience at every moment of their relationship with us, through all our touchpoints: email, SMS, WhatsApp, and pop-ups, among others.

Within the Retention team, your role will be to execute the CRM strategy defined by our Retention Manager and write the messages that reach our customers, ensuring that everything goes out on time, with quality, and improving every month.

• Executing email, SMS, and WhatsApp campaigns and flows in Klaviyo, following the marked strategy and calendar, and ensuring they are scheduled and sent correctly to the users who should receive them.
• Writing the copy for all our CRM communications: subject lines and preheaders, newsletters, flow emails, SMS, WhatsApp, and pop-ups. Texts that connect with our customer, convey the Baïa tone, and convert, always complying with health claims regulations.
• Developing automations and actions throughout the entire customer journey, from lead-to-customer conversion to repeat purchase and loyalty, including new initiatives we launch, such as subscription or loyalty programs.
• Maintaining the database so that it is clean, updated, and has good deliverability, and growing it through pop-ups and lead capture forms.
• Monitoring and analyzing the results of campaigns and flows (open rate, CTR, conversion), performing A/B testing (including copy) to continuously optimize, and preparing reports with conclusions and next steps.

• Campaigns and flows launched on time and without errors
• Performance of campaigns and flows: open rate, CTR, and conversion
• Database health, engagement, and deliverability
• Database growth and pop-up conversion

And what are we looking for?