Performance & Brand Copywriter

We are looking for someone who understands that good copy doesn't just sound good, but also achieves results. A profile capable of moving fluently between conversion, brand building, and scientific communication. You could be the perfect person for this role if you have:

• Between 2 and 5 years of experience as a Copywriter in agencies, startups, or consumer brands with dynamic environments and high execution volume.

• Experience creating performance-oriented copy for acquisition campaigns, email marketing, landings and other digital assets, understanding which messages, structures, and hooks work in each channel to maximize conversion.

• Commercial and results-oriented mindset: you understand what moves a person to click, register, or buy, and you use that knowledge to build effective messages without losing the brand's essence.

• Ability to adapt messages to different channels, audiences, and moments of the customer journey without losing brand coherence.

• Organization and autonomy, with the ability to manage multiple projects and priorities simultaneously, maintaining a high standard of quality even in high-demand and fast-paced environments.

• Excellent synthesis skills to transform complex concepts into clear messages, attractive and easy to understand.

• Experience collaborating with creative teams, working in an integrated way with Design to develop campaigns and communication pieces.

• Native command of Spanish and excellent writing and storytelling skills.

• Use of generative AI tools as support to research, iterate, and produce content more efficiently, always maintaining strategic and editorial judgment over the final result.

• Portfolio demonstrating real experience in performance campaigns, email marketing, landings, ads, or projects with measurable business objectives.

Additionally, extra points if:

• You speak Italian, Portuguese and/or English.

• You have worked in sectors such as nutrition, health, wellness, dermocosmetics, or brands with products backed by scientific evidence.

• You have experience collaborating with international markets or adapting messages for different countries.

At Candee, we are managing this Performance & Brand Copywriter position for Baïa Food.

Baïa Food is a science-based natural supplementation brand that has one thing very clear: taking care of yourself should be easy, enjoyable, and fit into your daily life.

It was born from a real personal experience and an obsession with improving health from the inside out, focusing on the microbiota and creating effective, natural products... that also taste good.

Today, Baïa Food represents a new way of taking care of oneself: frictionless, integrated into daily life, and with a focus on digestive health as the central axis of well-being.

Science, enjoyment, and real life!

You will be the person responsible for giving voice to Baïa at all its customer touchpoints. Your challenge will be to transform complex scientific concepts into clear, attractive, and conversion-oriented messages, ensuring that each communication piece maintains the balance between scientific rigor, brand aspirationality, and commercial performance.

Among your main functions will be:

• Agilely write content with sensitivity and commercial hook for performance campaigns (on Meta and TikTok).

• Optimize the copywriting of all key assets in the conversion funnel, including landings, product sheets, automations and other customer touchpoints where the focus will be on acquisition, conversion, and continuous optimization.

• Write all weekly email marketing campaigns, including the copy for automated flows (Klaviyo) to maximize sales.

• Work as a partner with the Design team in the conceptualization and development of campaigns, ensuring that visual creativity and copy work in an integrated way from the start.

• Translate scientific evidence, ingredients, and the benefits of Baïa Food products into attractive and easy-to-understand messages, relevant to the consumer and capable of generating trust and desire to purchase.

• Support the communication needs of other business areas, creating copy for Omnichannel and B2B materials (materials for pharmacies, partners, affiliates, health professionals and other company growth channels).

• Ensure brand voice consistency across all channels, adapting the message according to the context, audience, and objective of each communication without losing Baïa's identity.

• Provide support to the Content & Social Manager with organic content, collaborating proactively by providing ideas for sales angles, post copy, and magnetic headlines that build community loyalty.

• Creative Translation for Management: listening to the strategic lines from Management and the CEO to transform them on the fly into actionable copy aligned with the brand vision.

Modality: Hybrid
Location: Madrid