Sales Promoter – HORECA Channel

A person with initiative, communication skills, and a clear orientation toward results, who enjoys direct contact with customers and feels comfortable initiating commercial conversations from scratch.

Someone with negotiation skills, perseverance, and the ability to organize their activity autonomously, planning visits and prioritizing opportunities with the greatest potential.

• Proficiency in computer tools.
• Experience leading sales teams.
• Experience using CRM.
• Driving license.

The opportunity to join Cafento , a constantly growing company and a benchmark in the coffee sector, in a dynamic position, with autonomy and a leading role in the commercial development of the area.

A project in which you will be able to put your commercial skills into practice, expand your sales experience, and contribute directly to the company's growth through the acquisition of new customers.

• Permanent employment.
• Variable compensation.
• Per diems.
• Phone and computer tools.
• Vehicle as      a work tool.

At Cafento we are looking to hire a Sales Promoter to develop our commercial activity in the Vizcaya area, with a clear objective: to acquire new customers and generate business opportunities in the HORECA channel (bars, cafeterias, and restaurants).

Reporting to the Area Coordinator, the selected person will be responsible for identifying potential businesses, contacting them directly, and negotiating their incorporation as Cafento customers.

This is a 100% acquisition-oriented position , involving significant cold calling prospecting work. For this reason, we are looking for a proactive, extroverted person with commercial skills, who enjoys direct contact with people, knows how to identify opportunities, and finds motivation in opening new doors and closing deals.

If you like field work, have initiative, and are motivated by commercial challenges, this project is for you!

• Prospect the market in the assigned area, identifying bars, cafeterias, restaurants, and other HORECA channel businesses that may become customers.

• Perform cold calling commercial visits to present Cafento, understand business needs, and generate sales opportunities.

• Negotiate and acquire new customers , adapting the commercial proposal to the characteristics and needs of each establishment.

• Use CRM tools to register commercial activity, manage opportunities, and prepare personalized proposals.

• Coordinate the onboarding of new customers, including machinery installation and the initial product delivery.

• Perform initial follow-up with acquired customers to check their satisfaction and ensure a good experience with the service.

• Identify opportunities to incorporate products complementary to coffee, offering solutions adapted to the typology of each business.

• Report to the Coordinator on the evolution of prospecting activity, new opportunities detected, and acquisition results.