Trade Marketing Coordinator

At Cafento, we are looking to hire a Trade Marketing Coordinator to cover a temporary position, who will report functionally and hierarchically to the Commercial Direction.

Their main mission will be to guarantee the correct positioning, visibility, and revitalization of Cafento products at the point of sale, aligning Trade Marketing actions with the company's commercial strategy and the needs of our customers.

This is a position of high visibility and responsibility, with direct and constant contact with customers, suppliers, and sales teams, as well as a key role in developing the brand image and driving our sales.

• Strategy and positioning: Align Trade Marketing actions with the commercial strategy, guaranteeing the correct presence, positioning, and visibility of Cafento products at the point of sale.

• Business analysis: Perform sales forecasts and analysis for customers using specific Trade Marketing programs, evaluating different investment and return scenarios.

• Market analysis: Identify trends and analyze competitor actions regarding product, promotions, campaigns, and marketing.

• Promotional management: Coordinate promotional and advertising activities, ensuring their correct execution and follow-up.

• Supplier management: Coordinate suppliers of signage, menus, furniture, and other elements intended for the theming and adaptation of points of sale.

• Team coordination: Monitor the activity and performance of the team, organizing schedules, customer visits, and accompanying sales representatives, team leaders, and coordinators.

• Commercial development: Drive and boost the Cafento product portfolio in direct collaboration with the Commercial department.

• Brand image: Safeguard Cafento's image and reputation in the market, strengthening its positioning and external presence.

• Customer orientation: Evaluate customer satisfaction, follow up on their complaints, and coordinate the analysis and resolution of incidents.

• Project management: Drive and develop projects assigned by the General Management and the Commercial Direction.

• Institutional relations: Establish and maintain collaborative relationships with organizations and entities of interest to the company.

• Company representation: Organize and coordinate facility visits, accompanying customers and other interlocutors.

Likewise, they must ensure compliance with the company's internal policies and procedures, especially regarding occupational risk prevention, food safety, product handling, food defense, and access control.

The initial hiring will be temporary, through a worker replacement contract. However, there is the possibility of continuity within the company.