Head of Performance Marketing

• Charming and fun team with lots of room for growth;

• Personal solid growth opportunities;

• A truly international work environment across several countries, continents, and time zones;

• Office-based partly remove and partly in-house (WeWork) Work from our cozy office in downtown Barcelona, with standing desks, a designated leisure area, and surprise sweet days (We plan to open during autum 2026 in WeWork Barcelona).

• Personal and professional growth opportunities in a fast-scaling international company

• Travel to our offices in London and Belgrade

• Demonstrable +2 years of hands-on Google Paid Search experience is required for this role. This includes but is not limited to the following:

  • Experience in implementing text and shopping campaigns and strong knowledge of PPC best practices regarding structure, optimization, and implementation;

  • Experience in Social and Display campaigns is a plus but not required;

  • Strong understanding of Google Adwords and Google Analytics;

• Demonstrable +1 year experience in Meta Ads;

• Proven track record in managing a small marketing team within digital marketing; (mentoring and growing people)

• Hands-on approach to workload;

• Understanding of the relationship between media metrics and business KPIs in an e-commerce context;

• Numerical skills and experience in using Google Sheets, with an interest in how technology can facilitate or automate our work;

We are now looking for an analytics Head of Performance Marketing (Barcelona-based) who will be responsible for mentoring and leading our performance Marketing team, with a strong focus on Google Ads and Meta Ads.

The successful candidate will have a business view and understanding of profitability metrics, will ensure that profits are grown before revenue growth reduces margins, and have strong experience within Google Ads & Meta.

Job description

• Day-to-day manage, mentor, and grow a performance marketing team for up to 4 people (two for Meta Ads; two for Google Ads)

  • This role requires a person with strong people and analytics skills;

• Together with your team and co-founder, manage a yearly budget of ±3million USD across Google Ads and Meta Ads within the target markets; (Online E-Commerce stores in the US, UK, and EU)

• Carefully adapt and execute the company's marketing strategy;

• Ability to work structured and confidence in project management tools such as ClickUp;

• Hands-on approach to job tasks: this role requires a candidate with a solid hands-on approach and a proven track record in hands-on experience within Google Ads and Meta Ads;

• Conduct data analysis and reporting to ensure an accurate account of marketing costs;

• Monitor and improve campaign performance;

• Identify complex challenges and present and communicate solutions to the critical internal and external stakeholders;

• Monitor industry trends with a view to opportunities to translate and execute them into the business;