Category Manager - Bulk

• University degree in Business Administration, Economics, Marketing, Engineering, or similar. Postgraduate training in Marketing, Commercial Management, or business management will be valued.
• Minimum 5 years of experience in Fast-Moving Consumer Goods, food, food service, B2B distribution, or raw material categories.
• At least 2-3 years of experience in Category Management or business management.
• Demonstrable experience leading transversal projects without hierarchical authority and making decisions with different interests at stake.
• Proficiency in the analysis of sales, margin, mix, profitability, and forecasts.
• Advanced handling of Excel and BI tools.
• Knowledge of the nuts, bulk, agricultural commodities, or origins market will be valued.
• Professional English, especially for working with suppliers, market reports, and international trends.

At Frit Ravich, people are the engine that drives every step we take 🍿

We are a company that has not stopped growing since our beginnings: today we are already more than 1,300 people and we continue to evolve with ambitious projects that allow us to look further and further ahead.

But growing also means taking on new challenges, making decisions with a business vision, and knowing how to connect market needs with those of our organization.

And now... we are missing someone key in this journey: a person as a 🌰 Category Manager - Bulk and it could be you 😉

You will assume the responsibility of leading, from Marketing, the Bulk category, acting as the point of reference and final person responsible for its strategic direction and category decisions. Your mission will be to turn market knowledge, channels, customers, and consumers into a competitive, profitable portfolio aligned with Frit Ravich's strategy.

You will be the integrating voice of the category and its transversal business owner, coordinating Marketing, Sales, Purchasing, Pricing, Trade, Quality, Operations, and other key areas to ensure agile decisions, alignment, and effective execution.

• You will define the strategy and product mix of the category according to consumption occasions, channels, and customer typologies.
• You will build a shared vision of the market, integrating consumer trends, competition, customer needs, and growth opportunities.
• You will define the objectives, priorities, and annual roadmap of the category, aligned with Frit Ravich's strategy.
• You will lead the integral management of the portfolio: additions, deletions, simplification, priorities, and review of references with low rotation or profitability.
• You will be the final person responsible for new product launches, range extensions, and proposals linked to campaigns or consumption moments.
• You will work together with Purchasing in defining the strategic portfolio of origins, varieties, and calibers, taking into account the market, availability, and profitability.
• You will evaluate changes in raw materials that may impact the value proposition, perceived quality, profitability, or service.
• You will analyze sales, margin, mix, coverage, and rotation by channel, customer, and reference.
• You will lead decisions regarding overstocks and prioritize actions regarding possible product shortages, activating the areas responsible for execution.
• You will manage and monitor category forecasts, providing business assumptions and demand events for the budget.
• You will establish, from Marketing Categories, the strategic recommendation for the category's promotional and commercial actions, in coordination with Trade, Pricing, and Sales.
• You will detect commercial resistance, loss of coverage, or deviations in advance and lead, together with Trade, recovery plans.
• You will establish a unique communication model and a shared dashboard between the different areas.
• You will lead the Category Committee transversally, ensuring that decisions translate into action plans with responsible parties, deadlines, and KPIs.
• You will visit customers, points of sale, fairs, and suppliers when necessary to enrich the vision of the category.