Senior Growth Marketer (Google & Meta Ads Specialist)

• Proven track record in Direct Response marketing with a deep understanding of customer desire, intent, and buying behaviour
• Advanced / expert-level Google Ads expertise
• Strong Meta Ads experience
• Proven experience generating leads and/or inbound phone calls through paid advertising
• Demonstrable experience optimizing campaigns against commercial performance metrics such as CPA, CPL, ROAS, conversion rate, and lead quality
• Highly analytical mindset with the ability to turn campaign data into immediate, actionable decisions
• Experience launching campaigns from scratch, diagnosing poor performance, cutting losers, and scaling winners
• Experience managing meaningful advertising budgets; $50k-$100k+ monthly Google Ads spend is strongly preferred
• Strong understanding of conversion tracking, attribution, call tracking, search-term analysis, budget allocation, A/B testing, and landing-page performance
• A no-nonsense, high-accountability attitude. You care about performance more than process or corporate bureaucracy
• Fast, decisive, competitive, hands-on, and comfortable operating with significant autonomy
• Low-ego and highly coachable, with the ability to receive direct constructive feedback without becoming defensive
• Exceptional command of written and spoken English
• Availability to work strictly 9-5 CST

Experience with home-service lead generation, particularly:

• HVAC
• Plumbing
• Roofing
• Electrical
• Solar
• Restoration
• Pest control
• Landscaping
• Remodeling
• Experience in other high-intent lead-generation verticals such as legal, insurance, financial services, healthcare, automotive, or real estate
• Previous experience working in a high-performance digital marketing or growth agency
• Experience with pay-per-call campaigns
• Experience managing $100k+/month in Google Ads spend
• Proficiency with Slack

We are looking for an aggressive, highly analytical Senior Growth Marketer / Media Buying Specialist to take ownership of Google and Meta advertising campaigns. Our primary objective is simple: generate qualified inbound calls and leads profitably. This is not an account-maintenance or monthly-reporting role. We want someone who treats every account as if their own money is being spent. You will work directly with leadership to launch campaigns, analyse performance, cut wasted spend, identify overlooked opportunities, test new angles, and aggressively scale profitable campaigns.

Key Responsibilities

• Build, manage, optimize, and scale high-intent Google Ads campaigns, with Meta Ads as a secondary channel
• Develop campaigns specifically designed to generate qualified inbound phone calls and leads
• Analyse campaign performance quickly and identify winning and losing campaigns, keywords, audiences, ads, and landing pages
• Aggressively cut wasted spend and reallocate budget toward profitable opportunities
• Identify new customer-intent angles, search opportunities, audiences, and campaign structures competitors may be missing
• Continuously test new messaging, offers, targeting, keywords, creative, and landing-page approaches using direct-response principles
• Optimize campaigns against CPA, CPL, conversion rate, lead quality, and overall acquisition economics
• Monitor search-term data, conversion tracking, attribution, call tracking, and landing-page performance
• Launch new campaigns and work directly alongside leadership to expand into new markets and industries
• Take increasing ownership of advertising spend, with a target of managing at least $100k/month in Google Ads spend within 90 days
• Make fast, data-backed decisions rather than waiting for lengthy reporting cycles

Role Type: Full-time

Engagement: Independent Contractor