AI Engineer

Our culture and values defines who we are and how we work. We believe that how we do things matters just as much as what we do. We know this isn't the right place for everyone -and that's okay. Here's what you can expect when joining our team:

• We aim high: We set ambitious goals and work to high standards, driven by the conviction that improving education is a game changer.

• We are owners: From day one, you will take real responsibility and have real impact, with the authority to decide which systems to build.

• We move fast: We work in a dynamic, fast-changing environment where speed and adaptability make the difference.

• We are eager to learn: Our team is made up of curious, motivated people who challenge themselves and each other to grow.

• We are humble: We listen actively, learn from one another, and value ideas for their impact, not for who they come from.

• We enjoy the ride: We take care of our people so they can take care of our mission, with flexible working hours, time off during the Christmas break, and flexible compensation options.

If you want a role where your impact is visible from day one and your growth has no ceiling, we'd love to meet you!

We are building a Marketing OS: a system where AI agents handle lead qualification, campaign execution, and attribution end to end, with marketers directing strategy instead of running manual workflows. This role owns that build from the ground up.

This role supports every discipline across the marketing team, not a single function: growth marketing (lead qualification and funnel systems behind an aggressive pipeline target), paid acquisition (campaign and creative performance tracking across channels), email and lifecycle marketing (segmentation and automated journeys across mailing, onboarding, and in-product touchpoints), and event operations (systems for a large, recurring US event calendar). Wherever a discipline runs on manual work today, this role designs the system that replaces it.

This is a builder's role. You design and ship the agents and automations yourself, with full ownership from idea to production. You will report directly to the VP of Marketing US, with direct visibility into priorities and budget, and full ownership over technical decisions.

Marketing OS: Design and Build

• Design and deploy the agent-based system that qualifies leads, syncs data across Salesforce and marketing platforms, and triggers campaign actions automatically.

• Build the attribution infrastructure required to close the current gap in inbound pipeline visibility.

• Own the technical architecture connecting CRM, marketing automation, event platforms, and internal data systems into a single operating layer.

• Build the infrastructure to launch coordinated, multi-market, multi-language campaigns from a single input, and to power in-product communications alongside email and other channels.

• Build lead qualification and funnel systems for growth marketing, tracking each opportunity from first touch to close with minimal manual handling.

• Build campaign and creative performance tracking for paid acquisition across channels.

• Build the operating systems behind a large, recurring US event calendar: registration, follow-up, and reporting without manual tracking per event.

• Define and apply evaluation frameworks to measure agent accuracy and reliability before deployment.

• Monitor system performance in production and iterate based on measured outcomes, not assumptions.

• Evaluate campaign performance across markets against targets and prior periods, reading beyond the numbers to account for qualitative and external factors behind the results.

• Translate that analysis into campaign strategy and resource allocation recommendations by country, and track performance live to flag deviations before they compound.

• Own the growth, quality, and hygiene of the contact and account database: deduplication, enrichment, and consistent tagging across markets.

• Design and maintain email marketing segmentation and dynamic journeys across audiences, from raw list logic to automated, personalized flows.

• Build internal tools when no existing product solves a workflow well enough.

• Identify manual, repetitive processes across the marketing team and convert them into automated systems.

• Build and maintain the AI tools the rest of the marketing team uses day to day, raising the team's overall fluency with AI in the process.