Digital Marketing Director

• More than 8-10 years of experience in Digital Marketing, especially in Performance Marketing and Paid Media.
• Experience leading teams, managing budgets, and defining acquisition and growth strategies.
• Solid knowledge in Paid Media, SEO, digital analytics, attribution, and measurement.
• Experience in high-volume ecommerce and complex environments.
• Profile with strategic vision, results orientation, analytical capacity, and transversal leadership.

• Experience in retail, omnichannel, offline conversion measurement, and internationalization is highly valued.

Join the Leading Group in Animal Care!

Grupo IskayPet is born from the union of the Kiwoko ecosystems (physical and online stores, Mundo Belleza grooming salons, and Kivet Veterinary Centers) and Tiendanimal (physical and online stores, Salón de Belleza grooming salons, and Clinicanimal Veterinary Centers) following the acquisition by EMEFIN, a Peruvian family business group with over 80 years of experience in retail. Both ecosystems maintain their own identities while combining capabilities to offer the most complete proposal in pet care.

Today, with a presence in Spain and Portugal, more than 300 workplaces, and 4,000 people, we work to be benchmarks in animal welfare, under our mission: "To care for animals and make life better".

We are currently looking for a person for the position of Digital Marketing Director in the Marketing&Customer department for our MADRID OR MALAGA offices, to lead the digital strategy of one of the leading companies in the pet care sector in Europe. With both a physical and digital presence in Spain and Portugal.

They will be responsible for defining and executing the strategy for customer acquisition, sales growth, and brand building in digital environments, leading specialized teams and ensuring that marketing investment generates impact on both the business and the brand.

The selected person will be part of the company's main marketing and business decision-making forums. They will report directly to the CMO, working closely with the rest of the marketing areas (Brand and Communication, CRM, Customer Experience, Customer Insights...), as well as other areas of the company: Ecommerce, Operations, Commercial, Technology, and Data & Analytics.

• Define and execute the global Digital Marketing strategy aligned with business and brand objectives.
• Lead the Paid Media, SEO & GEO, and Social Media & Influencers teams.
• Identify opportunities for acquisition, loyalty, and growth.
• Support the area manager in the digital investment strategy with a focus on both performance and branding.
• Drive advanced models of measurement, attribution, and incrementality, and ensure the correct measurement of results and the continuous optimization of investment.
• Define, together with the SEO manager, the strategic SEO and GEO priorities to drive organic visibility and digital growth.
• Coordinate initiatives alongside the Marketing, Ecommerce, and Technology teams.
• Collaborate with the area manager to drive Social Media and Influencer Marketing strategies oriented towards awareness, engagement, and growth.
• Identify trends, opportunities, and reputational risks in the digital environment.
• Lead and develop multidisciplinary teams, fostering a culture of collaboration, innovation, and results orientation.
• Set objectives, priorities, and development plans for the team.
• Inspire the team and act as a role model, fostering a culture of learning, curiosity, responsibility, well-being, and continuous improvement.
• Promote a data-driven culture for decision-making and digital business optimization.
• Lead the adoption of new technologies and artificial intelligence applied to marketing.