Senior AI Designer

✅ What we are looking for

We would like to bring on a person with a solid creative track record and the ability to combine visual excellence with a mindset open to new forms of production.

• More than 5 years of experience in graphic design, art direction, or related creative disciplines, with the autonomy to lead projects from the initial idea to final delivery.
• Portfolio with a high level of craft, where we can especially appreciate your ability for composition, use of typography, construction of identities, and visual judgment.
• Advanced mastery of Adobe Creative Cloud, as a basis for developing, editing, and finalizing pieces with professional quality.
• Demonstrable experience using generative AI in professional projects, integrated within real creative workflows and not solely as an exploration tool.
• Ability to develop end-to-end projects, understanding both the conceptual phase and the needs of production, adaptation, and delivery.
• Great attention to detail and visual rigor, with the judgment to identify when a piece is ready for production and when it can still be taken further.
• Interest in design systems, automation, and creative production at scale, understanding creativity not just as a final piece, but also as a system capable of growing.

🌟 We will also value

You do not need to meet all these points, but they may help you bring even more value to the team:

• Experience working with tools such as Adobe Firefly, Midjourney, Runway, Veo, Flux, ComfyUI or other advanced image and video generation solutions.
• Experience in branding, visual identity, and the construction of brand systems.
• Knowledge of motion graphics, After Effects, and audiovisual editing.
• Experience working with Figma, Canva Enterprise or other collaborative design and content production platforms.
• Experience creating templates, components, libraries, and reusable systems designed to facilitate the scalability of creative production.

🎨 Take LALIGA's creativity to the next level with design, art direction, and artificial intelligence

At LALIGA, we are looking to bring on a Senior AI Designer with a solid creative vision, a high level of craft, and real experience integrating generative artificial intelligence within professional design processes.

Your challenge will be to participate in the creation of campaigns, content, and visual systems capable of representing one of the most recognized brands in the sports industry, combining concept, art direction, design, and new image and video generation technologies.

We are not just looking for someone who knows how to generate images with AI. We are looking for a creative capable of starting from a brief, building a powerful idea, developing a visual narrative, and taking it through to a high-quality final execution.

Additionally, you will have the opportunity to turn those creative solutions into systems, templates, and reusable components, helping us evolve towards new creative production models that are more agile, consistent, and scalable.

🚀 Your impact on the team

As a Senior AI Designer, you will participate in the entire creative journey, from conceptualization to the production and scaling of visual solutions.

Among your main challenges will be:

• Conceptualizing campaigns, Key Visuals, and visual territories capable of translating strategic ideas into recognizable, relevant, and impactful creative executions.
• Designing and producing pieces for multiple touchpoints, adapting concepts to digital environments, editorial content, events, retail, and corporate communication without losing visual consistency.
• Integrating generative AI naturally within the creative process, using it as a tool for ideation, exploration, generation, composition, editing, adaptation, and production.
• Building complex visual compositions with a high level of finish, paying special attention to art direction, composition, typography, detail, and coherence with the brand identity.
• Participating in the evolution of LALIGA's visual systems, contributing to the development of templates, libraries, components, and resources that facilitate more consistent creative production.
• Turning good ideas into scalable solutions, transforming concepts and executions into templates, components, or processes that can be reused efficiently.
• Exploring new tools, models, and workflows for image and video generation, identifying opportunities to improve both creative quality and production processes.
• Collaborating with the AI Creative Systems Lead to bring certain creative solutions to automation and production environments at scale.
• Supervising the visual quality of pieces generated through automated processes, ensuring they maintain the expected creative and brand standards.
• Intervening from an art direction standpoint when automation is not enough, creatively resolving those needs that require judgment, visual sensitivity, and specialized execution.

Your portfolio will be an especially important part of the process.

We are interested in seeing projects that allow us to understand not only the final result, but also how you think, how you build, and how you produce.

We would like to find examples that demonstrate:

• Mastery of visual design applied to brands and identity systems.
• Advanced and judicious use of generative AI tools.
• Ability to turn concepts into high-level executions.
• Solidness in production and final finish.
• Systems thinking and the ability to transform a creative solution into a scalable system.

We are especially interested in knowing the full journey behind your projects: the brief, the conceptualization, the explorations, the generation process, the editing, the visual refinement, the final result, and how that solution could evolve or scale.