Communication & Trade Manager

• University degree in Marketing, Advertising, Business Administration, or a related field.

• At least 5 years of experience in Trade Marketing, Communication, or B2B Marketing positions.

• Experience developing Trade Marketing plans and multichannel communication strategies.

• Ability to turn commercial objectives into action plans focused on results.

• Experience managing campaigns, coordinating agencies, and organizing events.

• Knowledge of brand management, corporate communication, content creation, and storytelling.

• Experience managing and controlling marketing budgets.

• Strong organizational, project management, and cross-functional coordination skills.

• Proactive, creative, and results-oriented profile, with strong client focus, business acumen, and attention to detail.

• Join an international company that is a leader in its sector.

• Strategic position with high business impact and visibility within the organization.

• High level of autonomy to lead projects and drive new initiatives.

• Involvement in international projects and direct collaboration with global teams.

• Dynamic, innovative environment focused on professional development.

• Competitive compensation package based on experience.

Communication & Trade Manager | Marketing B2B & Brand Communication

Are you passionate about developing Trade Marketing and Brand Communication strategies with a direct impact on the business? Do you enjoy leading projects that combine branding, retail activation, events, and communication in an international environment? This could be your opportunity.

At Paul Marlex, we are collaborating with an international leader in the optical sector to recruit a Communication & Trade Manager to lead the Trade Marketing and Communication strategy in Iberia, driving brand visibility, channel development, and corporate positioning.

Design, lead, and implement the Trade Marketing and Communication strategy for Iberia, aligning local initiatives with the global strategy. You will be responsible for boosting sell-out, strengthening brand presence in the optical channel, and ensuring consistent communication across all touchpoints.

• Define and implement the annual Trade Marketing plan for Iberia.

• Design initiatives aimed at increasing sell-out, foot traffic, and brand visibility in the optical channel.

• Develop marketing materials, sales tools, point-of-sale elements, and communication supports for the different brands.

• Ensure a consistent brand experience across optical stores, key accounts, chains, and strategic partners.

• Lead the local communication strategy, aligning it with global headquarters guidelines.

• Define and execute the internal and external communication calendar through LinkedIn, newsletters, specialized press, WhatsApp, Indonet, and other channels.

• Design communication campaigns for the different brands and channels, including actions targeted at Key Accounts.

• Coordinate the production of product catalogs, ensuring creative quality and final artwork standards.

• Plan and manage communication campaigns across owned, paid, and earned media, coordinating creative, media, and PR agencies.

• Manage the marketing and communication budget, optimizing investment and tracking key KPIs.

• Lead the organization of strategic events, trade shows, and product launches, such as ExpoÓptica and Stereovision.

• Work cross-functionally with Product Managers, Sales, Key Account Managers, and external agencies to ensure successful project execution.

✨ If you are looking for a role where you can combine strategy, communication, branding, and Trade Marketing to drive the growth of an international company, we would love to meet you.