Brand Partnerships Commercial Director - Iberia

A great opportunity to join a leading multinational company in the market.

Brand Partnerships Growth & Commercial Strategy.

• Leading European entertainment company
• Commercial Growth & Strategic Partnerships

• Define the Brand Partnerships commercial strategy for the entire portfolio of festivals and events in Iberia.
• Design the commercial architecture of the sponsorship inventory, including categories, pricing, value proposition, and go-to-market strategy.
• Personally lead the acquisition of major strategic accounts, both national and international.
• Negotiate high-value multi-year agreements with major brands and strategic partners.
• Represent the Group in Iberia before CMOs, Marketing Directors, and senior management teams of strategic clients.
• Lead the growth of the Brand Partnerships P&L, ensuring the achievement of the commercial targets defined for Iberia.
• Coordinate with Client Services to ensure the proper transition of new sales into the activation and renewal phase.
• Approve commercial agreements within the established authority limits, in coordination with Finance and Legal.

Development of new commercial categories and new revenue streams

In addition to the traditional sponsorship business, the role will be responsible for diversifying the commercial business by creating new growth opportunities.

• Develop new strategic sponsorship categories beyond Food & Beverage, with a special focus on telecommunications, technology, consumer electronics, automotive, mobility, financial services, beauty, fashion, travel, retail, and lifestyle.
• Build strategic relationships with media agencies, creative agencies, and major communication groups to increase access to new commercial opportunities.
• Develop multi-IP commercial agreements and year-round proposals that integrate different Group assets.
• Incorporate new sources of inventory, corporate experiences, hospitality, content, media, and future commercial products.
• Define the Food & Beverage commercial strategy from a value-generation perspective, identifying sponsorship opportunities, category exclusivities, and master agreements with strategic operators.
• Coordinate with the COO the negotiation of strategic agreements related to Food & Beverage when they have a direct impact on the commercial strategy.
• Maximize cross-selling opportunities across festivals, MICE, Media, Hospitality, Data, and the rest of the Group's assets.

Commercial Data & Business Intelligence Lead

Will be responsible for turning commercial and audience data into a competitive advantage for the business.

• Define the data strategy to drive commercial growth.
• Work together with Strategy and Insights to develop commercial products based on audience data.
• Define segmentation, attribution, and return measurement models for sponsors.
• Oversee commercial dashboards, KPIs, and reporting for Iberia and the Group.
• Ensure GDPR compliance and adherence to corporate standards in the use of commercial data.

Commercial leadership and cross-functional coordination

The role will act as the functional leader of the Brand Partnerships community in Iberia.

• Lead the Brand Partnerships Leadership Group.
• Coordinate the Heads of Brand Partnerships across the different OpCos.
• Ensure a homogeneous commercial strategy across festivals and regions.
• Share best practices, methodologies, and processes across teams.
• Coordinate closely with the Client Services Director on the evolution of the business and the transition of new sales into the delivery phase.
• Collaborate closely with Marketing, Strategy, Finance, Legal, COO, and other corporate areas to ensure integrated execution.
• Actively participate in the Global Brand Partnerships Leadership Team, collaborating on international commercial opportunities, global accounts, shared processes, and the development of common Group standards.

• Minimum of 15-20 years of experience in senior commercial leadership roles, ideally in live entertainment, agencies, or brand management.
• Proven track record of closing complex and multi-IP, high-value commercial and sponsorship agreements with major brands, negotiating at the highest level.
• Experience leading multidisciplinary commercial teams and coordinating multiple units and regions, with responsibility for P&L and measurable revenue growth results.
• Working knowledge of the sponsorship ecosystem and brand activation in Spain: main media agencies, creative agencies, and industry players.
• Demonstrated ability for public representation and commercial spokesperson role: comfort with brands, industry forums, and C-suite client meetings.
• Strategic business vision combined with a results-oriented approach; balance between brand thinking and revenue discipline.
• Excellent high-level negotiation skills, both commercial and strategic partnership-oriented.
• Leadership of multidisciplinary teams and ability to coordinate peers and OpCo managers without direct hierarchical authority (influence-based leadership).
• Professional fluency in Spanish and English (required); Portuguese or another European language is a plus.
• High integrity and ability to operate within a listed multinational group, respecting the Group's compliance, governance, and reporting frameworks.