Head of Womenswear E-commerce

Profile with extensive experience and a strong commercial vision to lead the strategy, performance, and execution of the womenswear category. This role is responsible for the online proposition end to end, ensuring an excellent customer experience, solid commercial results, and a product offer aligned with the brand vision and customer demand.

Key responsibilities:

Commercial leadership

Overall responsibility for the online performance of the womenswear category, ensuring the achievement of sales, margin, and profitability targets. Defining and executing the daily and seasonal trading strategy across all digital channels.
Driving key KPIs such as conversion, AOV, UPT, full-price sell-through, and stock efficiency.
Leading trade meetings, identifying risks and opportunities, and making decisions to maximize performance.

Product strategy and assortment

Leading the online product strategy for womenswear, ensuring a commercially optimized and customer-centric assortment.
Collaborating with the Buying and Merchandising teams to define the online assortment architecture (core, trend, capsules, and seasonal editions).
Influencing product development based on online performance and customer insights.
Overseeing the online product lifecycle, from launch to markdown and end of season.
Ensuring strong representation of key categories and strategic priorities across the online channel.

Digital product experience

Defining the online visual merchandising strategy, including navigation, search, ranking, filters, and category structure.
Ensuring the optimization of product pages to maximize conversion (imagery, content, cross-sell, and storytelling).
Leading improvements in product discoverability and user experience within womenswear.

Trading and analysis

Using data and insights to drive daily decision-making and long-term strategy.
Analyzing performance by category, SKU, and market to identify growth opportunities.
Leading post-season analysis and translating learnings into future actions.

Content, marketing, and launch execution

Overseeing the flawless execution of product launches and seasonal drops across digital channels.
Collaborating with the Marketing and CRM teams to align product priorities with campaigns.
Ensuring all product content is commercially optimized and aligned with the brand.

• Minimum of 10 years of experience in eCommerce within the fashion and retail market, with a proven track record of driving digital sales growth.

• Deep understanding of fashion trends, product sensitivity, and consumer behavior

• Extensive experience managing eCommerce platforms

• Strong commercial vision, with the ability to drive profitable growth while maintaining brand integrity and aligning with fashion trends.

• Excellent leadership, communication, and team management skills, with the ability to inspire and guide a team focused on delivering innovative, high-quality, fashion-oriented eCommerce experiences.

• Highly analytical profile, data-driven and results-oriented, with a passion for fashion and delivering a premium online shopping experience.