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89,000+ live jobsGlobal Head of Ecommerce
On-site in Barcelona·Added yesterday (last checked 4 Nov)
Our summary
- Work mode
- On-site, Barcelona
- English
- Required
- Experience
- 10+ years



Visa options
The ad doesn’t mention sponsorship
Not a refusal, but not a yes. Worth asking in your first message.
Skills
This job advert was originally written in Spanish.
Requirements
What we're looking for
- More than 10 years of experience in eCommerce, Digital Business, Marketplaces, or digital business development positions.
- At least 4-5 years leading teams, strategic projects, or areas with responsibility for sales and results.
- Practical experience in managing Amazon Seller Central and other marketplaces.
- Experience working cross-functionally with Marketing, Commercial, Product, and Design teams.
- Experience in defining and implementing B2C and B2B digital growth strategies in international environments.
- Valuable experience in consumer goods companies, multi-brand portfolios, and multi-channel distribution.
- Advanced English.
Soft Skills
- Orientation to detail and quality.
- Organization and method.
- Proactivity and initiative.
- Orientation to results and continuous improvement.
- Analytical capacity.
- Teamwork and cross-functional collaboration.
- Communication and coordination with international teams.
- Adaptability and capacity to learn.
- Leadership and influence without hierarchical authority.
- Change management and organizational transformation.
- Strategic business vision.
- Entrepreneurial mindset.
- Orientation to profitability and value creation.
- Negotiation and influence capacity.
- Data-driven decision making.
The role
They will be responsible for defining a differentiated digital strategy for each of the Group's divisions, evaluating the degree of digital maturity, growth potential, value proposition, channel mix, priority marketplaces, and the most suitable online commercialization model for each business.
They will drive both B2C and B2B channels, proposing initiatives related to portfolio, pricing, customer experience, digital positioning, and online commercialization models.
Likewise, they will lead the evolution of the processes, tools, and organizational capabilities necessary to guarantee the success of the eCommerce channel at a global level, acting as an agent of digital transformation in coordination with the Marketing, Commercial, Product, Operations, IT, and international subsidiary areas.
What you'll do
1. Global eCommerce Strategy and Business Development
Define the global eCommerce and Marketplace strategy for the various divisions and brands.
Analyze market trends, competition, and digital growth opportunities.
Design the strategic online growth roadmap by business, category, and market.
Propose pricing, assortment, promotion, and online positioning policies in coordination with each division.
Identify new digital channels and business models.
Lead digital transformation projects linked to eCommerce business development.
Identify the processes, resources, technologies, and organizational capabilities necessary to accelerate digital business growth.
2. B2C eCommerce Channel Management
Lead the development and growth of the B2C eCommerce channels for the various brands and divisions.
Maintain the correct presentation of the portfolio, content, prices, availability, and product imagery.
Monitor the operations of the different eCommerce channels, identifying incidents and improvement opportunities.
Ensure a coherent digital experience aligned with the identity and positioning of each brand.
- Define growth, conversion, and profitability objectives.
- Identify online sales growth opportunities.
- Drive initiatives to optimize customer experience and digital conversion.
3. Digital B2B Channel Development
Define and drive the B2B online sales strategy.
- Develop digital platforms and solutions for distributors and professional customers.
- Coordinate with commercial teams the growth of B2B digital sales.
- Promote the digitalization of commercial and customer service processes.
- Foster omnichannel integration between online and offline business.
4. Marketplace Management
Manage marketplaces, primarily Amazon: catalog, product listings, content, images, prices, availability, and stock.
Monitor sales, ratings, reviews, and channel reputation.
Manage incidents and inquiries with marketplaces and B2C customers.
- Define the growth strategy in national and international marketplaces.
- Identify geographic and commercial expansion opportunities.
- Maximize the profitability and positioning of brands in each marketplace.
5. eCommerce Platform Management and Development
Lead the development and evolution of the online stores for the different brands and subsidiaries.
Coordinate agencies, technology partners, and external providers.
Define functional and technological improvement priorities.
Supervise the commercial and transactional areas of the brand websites.
6. Cross-functional and International Coordination
Collaborate cross-functionally with Marketing, Product, Commercial, and other corporate teams.
Coordinate with local teams at international subsidiaries and provide support for the digital needs of international markets.
Lead global digital transformation projects with international impact.
7. Digital Presence at Customers and Distributors
Ensure the correct online representation of brands and products at customers, retailers, and distributors.
Drive initiatives that improve digital visibility and conversion at third-party online points of sale.
Detect improvement opportunities
About Catenon
Catenon is a global executive search and international recruitment firm that combines technology, data, and human insight to identify the best professionals worldwide. With 23 offices across the planet and operations in more than 100 countries, the company specializes in board search, executive search, middle management recruitment, international recruitment, salary benchmarking, and talent projects for industries including construction, engineering, energy, IT, life sciences, and professional services.
Headquartered in Madrid, Spain, Catenon operates as a Spanish multinational with a strong presence in the local market, offering roles such as Jefe de Obra, Director General, and Sales Manager across Spain. The company's work culture emphasizes global mobility, with opportunities for expatriation (e.g., COO in Mexico) and multilingual roles (e.g., French Desk in Madrid), making it attractive for international professionals seeking cross-border careers in recruitment and talent management.
- Industry
- Recruitment
In their own words
About the company & team
Working closely with an international industrial company in the consumer goods sector, with a presence in different international markets. We are looking for a Global Head Ecommerce. The position will be based at its headquarters in Barcelona.
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