Digital Planning Manager Americas

"The world is yours with Meliá"

Discover an endless path at Meliá, where opportunities for growth and development are infinite. Immerse yourself in a journey that will take you to work in various countries and become part of our extensive global family.

• My MeliáRewards: Participate in our exclusive loyalty program, enjoying unique benefits and advantages.
• My MeliáBenefits: Take advantage of flexible compensation and exclusive discounts on a wide variety of products and services, promoting an active and healthy lifestyle.

Lead the coordination and implementation of the digital media investment strategy for the Americas markets, ensuring the correct execution of media plans, the optimization of investment, and the fulfillment of business objectives for the company's different segments and stakeholders.

1. Strategic digital media planning

• Coordinate the implementation of digital investment plans for the different segments and markets in the Americas.
• Ensure the alignment of media plans with E-Commerce and Digital Marketing strategies.

1. Budget management and optimization

• Supervise digital media investment to guarantee the achievement of revenue and profitability objectives.
• Ensure the correct allocation and monitoring of budgets by segment and market.

1. Performance monitoring and action plans

• Analyze results and coordinate optimization actions alongside the different channels and stakeholders.
• Lead periodic reviews to guarantee the fulfillment of established KPIs.

1. Coordination of digital campaigns and projects

• Supervise the execution and monitoring of digital campaigns and media plans in the markets under their responsibility.
• Coordinate the incorporation of new projects, hotels, and commercial needs within the digital strategy.

1. Data analysis and innovation

• Drive the use of analysis, attribution, and measurement tools to improve decision-making.
• Identify opportunities for improvement, automation, and innovation within the digital ecosystem.

1. Relationship with partners and internal teams

• Collaborate with E-Commerce, Digital Marketing teams, and strategic partners to maximize campaign performance.
• Participate in business reviews and meetings with suppliers to identify new growth opportunities.

• Between 5 and 7 years of experience in digital media planning, digital marketing, or online campaign management.
• Experience in the definition, execution, and optimization of digital media strategies.
• Experience in international or multinational environments is valued.

• Experience in digital advertising platforms and analytics tools.
• Knowledge of DSPs, DMPs, Ad Servers, and digital marketing ecosystems.
• Ability to interpret data and convert it into actionable recommendations.
• Knowledge of digital marketing strategies oriented towards results and ROI.

• Analytical skills and results orientation.
• Cross-functional leadership and influence.
• Strategic business vision.
• Project and priority management.
• Effective communication and collaborative work.
• Proactivity and innovation.

At Meliá Hotels International we are committed to equal opportunities between women and men in the workplace, with the support of management and the principles contained in our Human Resources policies. We also care about spreading a corporate culture committed to effective equality throughout the entire workforce, and raising awareness of the need to act jointly and globally.

We promote our commitment to equality and diversity, avoiding any type of discrimination, especially that related to disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees is fundamental to our success as a global company.

Furthermore, we are committed to the sustainable growth of our sector through a great, socially responsible human team. In this regard, our motto is "Towards a sustainable future, from a responsible present" Thanks to all our collaborators we make this possible.

To protect you and prevent fraud in the selection processes, we invite you to consult our recommendations on the "Protect your candidacy" page.

If you want to be "Very Inspiring People",