Creative Strategist - Paid Ads

• Access to and training in AI tools, working with cutting-edge technology like Claude.

• Permanent contract, job stability, and real opportunities for growth.

• Full-time position from Monday to Friday, with flexibility in start and end times.

• Internal and external training to boost your continuous learning.

• Flexible compensation tailored to your needs (health insurance, restaurant, transportation, and childcare).

• Up to 50% discount on Natulim products.

• School adaptation days, to accompany children under 3 years old when you need it.

• A young, dynamic team with a very good atmosphere, where people and ideas matter.
  
  We look forward to meeting you!

At Natulim, we are looking for a Creative Strategist - Paid Ads to help us take our advertising creatives to the next level.

We are looking for a person who combines creativity, storytelling, and a performance mindset: someone capable of detecting what makes an ad work, converting insights into creative concepts, and landing them into videos, hooks, and scripts that generate results.

We are not looking for a purely conceptual profile nor a video editor. We want someone who thinks about creativity from start to finish, from the insight and the concept to the ad structure and its execution, working alongside the content, editing, and performance teams.

• Develop creative concepts and communication angles for paid ads campaigns.

• Create and test different hooks, narratives, claims, and video structures to improve ad performance.

• Write clear scripts and creative briefs for production and editing.

• Analyze our own ads and those of competitors to identify opportunities and new approaches.

• Analyze creative results and understand which elements are working: hook, retention, engagement, CTR, conversion, etc.

• Transform performance learnings into new ideas and testing cycles.

• Work closely with the Performance, Content, and Editing teams to produce and scale the best creatives.

• Adapt trends, formats, and social media codes to the Natulim universe.

• Participate in the creation of both short-form and long-form content, always with a focus on its application to paid media.

• Maintain a continuous system of creative testing and iteration.

• 2+ years of experience creating creative video content for social media and/or paid media.

• Real experience developing video ads for platforms such as Meta, Instagram, TikTok, or YouTube.

• Experience writing scripts, hooks, and creative concepts.

• Having edited video or having sufficient editing knowledge to understand how to take an idea to execution.

• Understand the structures that make a video work: hooks, retention, pacing, storytelling, and CTA.

• Experience working with e-commerce, beauty, FMCG, or consumer brands.

• Ability to interpret performance metrics and convert data into creative learnings.

• Good creative judgment and the ability to convert ideas into concrete, executable pieces.

• An autonomous, proactive, and curious profile, highly connected with current trends and formats.

• Work permit in Spain.